Marketing Manager

Job Overview

As Marketing Manager, you’ll shape and deliver marketing activity that supports business goals and strengthens engagement with B2B audiences. You’ll work across teams to turn priorities into clear plans, coordinate projects and use performance insights to guide decisions. The Marketing Manager will be responsible for developing, implementing and managing marketing strategies to promote the company's products through the company's e-commerce website. The role focuses on increasing brand awareness, attracting new customers, improving online sales, expanding market reach and maximising profitability through effective digital marketing and commercial strategies.

Responsibilities

• Plan and deliver B2B marketing campaigns, coordinating timelines, resources and stakeholders.
• Lead projects from brief to evaluation, keeping activity organised and on track.
• Analyse campaign results and market information, using findings to recommend improvements.
• Prepare reports and presentations using Microsoft Excel, PowerPoint and other Microsoft Office tools.
• Communicate plans and progress clearly, building effective working relationships across teams.
• Manage PPC, Google Ads and social media advertising budgets, monitor campaign performance and optimise return on investment.
• Develop brand awareness strategies, promotional campaigns, product launches and marketing content across online sales channels.
• Understanding of online retail, pricing strategies and customer behaviour.
• Develop and evaluate competitive pricing strategies, seasonal offers, discount campaigns and promotional activities to improve sales and profitability.
• Identify opportunities to increase revenue, improve product conversion rates, expand product categories and strengthen the company's competitive position.

Your impact: By using campaign analysis to refine marketing activity, you help colleagues focus on effective approaches and give business audiences more relevant communications.

Experience

• Experience in marketing and B2B marketing, with project management and analysis skills.
• Strong written and spoken English, communication skills and confidence presenting information.
• Proficiency with Microsoft Office, particularly Excel and PowerPoint; general IT confidence.
• Monitor key performance indicators, including sales growth, website traffic, conversion rates, advertising costs, customer acquisition and marketing profitability.
• Leadership, time management and organisational skills to manage competing priorities.
• A relevant track record is valuable; specific qualifications are not stipulated.
• Excellent analytical, communication and commercial planning skills.
• Ability to manage marketing budgets and develop business growth strategies.

Pay: £32,000.00-£42,000.00 per year

Benefits:

• Casual dress
• Free parking
• On-site parking

Work Location: In person