Marketing Manager (e-commerce)

Role Summary

Responsible for planning, implementing, and managing overall marketing strategies for the company across online and offline platforms, including Shopee, Lazada, TikTok, Facebook, website, retail marketing, and events. Ensures brand growth, sales performance, customer engagement, and market positioning.

Key Responsibilities: Online Marketing & E-Commerce

• Manage and grow sales performance on Shopee & Lazada (campaigns, vouchers, ads, store design, chat response rate)
• Plan and execute TikTok marketing (content, live streaming, influencer/KOL collaboration)
• Manage Facebook & Instagram pages (posting, advertising, inquiries).
• Develop content strategy for social media & website
• Monitor online advertising (Facebook Ads, TikTok Ads, Google Ads)
• Analyse product performance, traffic and conversion data
• Coordinate campaigns such as 11.11, 12.12, Payday Sale, Brand Festival
• Improve ratings, reviews, customer experience and store visibility

Offline Marketing

• Plan roadshows, exhibitions, events and product launches
• Develop branding materials—bunting, brochures, posters, banners
• Coordinate marketing activities with retail shops, distributors & dealers
• Support sales team with marketing tools & promotional materials
• Handle corporate branding including signboard, packaging and print media

General Marketing Management

• Develop yearly and monthly marketing plan & budgets.
• Conduct market research & competitor analysis
• Propose new marketing ideas & promotion strategies
• Manage marketing team & external vendors
• Prepare reports, ROI analysis and management updates

Requirements

• Diploma/Degree in Marketing, Business, mass communication, or related field
• Minimum 3–5 years experience in marketing or e-commerce
• Strong knowledge of Shopee, Lazada, TikTok & Facebook marketing tools
• Creative, result-oriented, and able to work under deadlines
• Good communication in English & Bahasa Malaysia
• Experience in graphic design, video editing or live streaming is an added advantage

Skills Advantage

• Marketplace seller center experience
• Social media advertising knowledge
• Content creation & copywriting
• Analytical & reporting skills
• Leadership & team management

Job Type: Full-time

Pay: RM3,000.00 - RM5,000.00 per month

Benefits:

• Cell phone reimbursement
• Free parking
• Maternity leave
• Opportunities for promotion
• Parental leave

Work Location: In person