Marketing Manager (e-Commerce)

Job Summary

We are looking for a dynamic and commercially driven Marketing Manager specializing in e-Commerce to lead our digital growth strategy and accelerate online business performance. This role is responsible for driving digital revenue, online sales, membership acquisition, customer retention, mobile app growth, and customer lifetime value through data-driven marketing initiatives.

The successful candidate will lead the development and execution of integrated digital marketing strategies, CRM programmes, customer journey enhancements, and digital transformation initiatives while working closely with cross-functional teams to deliver an exceptional omnichannel customer experience.

Key Responsibilities

• Develop and execute comprehensive e-Commerce and digital marketing strategies to achieve online revenue and business growth targets.
• Drive digital revenue and online sales by optimizing acquisition, conversion, and retention strategies across all digital channels.
• Lead membership acquisition initiatives to grow the customer database and increase customer lifetime value.
• Develop and implement CRM strategies, including customer segmentation, lifecycle marketing, loyalty programmes, and personalised campaigns to improve customer engagement and retention.
• Drive mobile app growth through user acquisition, activation, engagement, and retention campaigns while improving app usage and customer experience.
• Enhance the end-to-end customer journey across website, mobile app, CRM, and other digital touchpoints by identifying friction points and implementing continuous improvements.
• Monitor website and app performance, conversion rates, customer behaviour, and marketing effectiveness using analytics tools, translating insights into actionable business recommendations.
• Manage CRM platforms and marketing automation tools to deliver targeted and personalised customer communications.
• Manage digital marketing budgets and ensure optimal allocation of resources to maximise return on investment (ROI).
• Stay updated on market trends, emerging technologies, competitor activities, and consumer behaviour to identify new business opportunities.

Requirements

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, eCommerce, Communications, or a related field.

• Minimum 5 years of experience in digital marketing, eCommerce, CRM, or online business, with at least 2 years in a managerial or leadership role.

• Demonstrated success in driving digital revenue, online sales, membership growth, and customer retention.

• Skills & Experience

  • Strong understanding of eCommerce business models and digital customer acquisition strategies.
  • Proven experience managing CRM programmes, loyalty initiatives, customer lifecycle marketing, and marketing automation.
  • Experience driving mobile app growth, engagement, and customer retention strategies.
  • Excellent stakeholder management, communication, and project management skills.
  • Commercially minded with strong business acumen and a customer-first mindset.
  • Strong expertise in paid media (SEM, social ads), SEO strategy