Marketing Manager - EdTech

Job highlights

• Tailor marketing messages to our diverse target audience: 12th grade students,graduates,and working professionals
• Qualifications : . Bachelors degree in Marketing,Business,or a related field
• Masters degree preferred
• 3-5 years of marketing experience,with at least 2 years in the EdTech sector

We are seeking an experienced Marketing Manager with a passion for education and technology to drive the adoption of our state-of-the-art courses, targeting students from 12th grade through to working professionals.

Key Responsibilities :

1. Develop and execute a holistic marketing strategy to enhance brand awareness and course enrollments.
2. Tailor marketing messages to our diverse target audience: 12th grade students, graduates, and working professionals.
3. Collaborate with content and product teams to develop compelling marketing materials.
4. Analyze market trends, competitor offerings, and customer feedback to continually refine our marketing approach.
5. Utilize digital channels, social media platforms, and offline events to drive lead generation and conversions.
6. Engage with educational institutions, corporates, and industry influencers to expand outreach.
7. Oversee the marketing budget and ensure a high ROI on marketing initiatives.

Qualifications :

• Bachelors degree in Marketing, Business, or a related field. Masters degree preferred.
• 3-5 years of marketing experience, with at least 2 years in the EdTech sector.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of the Data Science, AI, ML, Cloud Computing, and Full Stack Development domains.
• Exceptional communication, presentation, and leadership skills.
• Ability to work in a fast-paced environment and adapt to changing priorities.

What We Offer :

• Competitive salary and performance-based bonuses.
• Opportunity to work in a rapidly growing company with a dynamic team.
• Comprehensive benefits package, including health insurance, retirement plans, and more.
• Continuous learning and development opportunities.
• A chance to make a significant impact in the lives of students and professionals globally.