Marketing Manager (Engineering Background Required)

Top reasons for why join us?

          We are the Thailand’s first microchip design company and the only one listed on MAI stock market. We are internationally recognized as a leading provider of world-class RFID & NFC microchips. The company also designs, markets and sells its standard innovative microchips and sub-system components for analog value creating applications as SIC’s vision.
 
"Shape the world of Secured and Connected devices with innovation and intelligence"

What You'll Do

Global Marketing Strategy & Expansion

• Develop and execute global marketing strategies aligned with business growth objectives.
• Identify new market opportunities, industry trends, and target customer segments worldwide.
• Support regional market expansion initiatives in Asia, Europe, and USA.
• Collaborate with Sales and Business Development teams to generate leads and expand customer pipeline.
• Build strategic marketing plans for new products and technologies.
• Plan and manage marketing budgets effectively.

Branding & Corporate Communication

• Strengthen corporate brand awareness and positioning globally.
• Ensure consistency of brand identity across all communication channels.
• Manage corporate communication materials including company profile, website digital presence, social media, marketing campaigns, and PR.
• Develop branding strategies to enhance company image among customers, investors, and industry partners.
• Support public relations and media communication activities.

Product Marketing

• Support product positioning, value propositions, and go-to-market strategies for products and solutions.
• Translate complex technical information into customer-friendly marketing messages.
• Create product collateral including product presentations, datasheets, brochures, website content, demo kits and product launch materials.
• Coordinate product launch campaigns with Engineering, Product-Line, and Sales teams.
• Support customer engagement during exhibitions, technical seminars, and business meetings.

Digital Marketing, Content Management and Lead Generation

• Manage digital marketing campaigns and online presence.
• Oversee company website optimization, SEO, LinkedIn marketing, and online advertising.
• Develop commercial marketing content for global audiences.
• Track and analyze marketing campaign performance using analytics tools.
• Improve digital engagement and lead generation effectiveness.
• Generate high-quality leads and support pipeline growth through targeted campaigns.
• Analyze campaign performance and optimize ROI using marketing analytics tools.

Trade Shows & Industry Events

• Plan and coordinate participation in international semiconductor exhibitions and conferences.
• Manage booth concept, marketing materials, and event communication.
• Represent the company in industry association events and marketing activities.

Cross-functional Collaboration

• Align marketing strategies with business objectives and product roadmaps.
• Work closely with Sales, Product, and Engineering teams to support product launches and align go-to-market strategies.
• Gather customer feedback and translate into product/marketing improvements.
• Coordinate with external agencies and partners for campaign execution.

Additional Responsibilities

• Support management in shaping marketing strategy frameworks.
• Take on ad-hoc projects and special assignments as required.

Who You Are

• Education: Bachelor’s or Master’s degree in Electrical Engineering, Electronics Engineering, or related field.
• Professional Experience: Minimum 7–10 years of total experience, including prior experience working as a Marketing Manager. Engineering and/or technical background is strongly recommended. Proven track record in global marketing, corporate branding and product marketing.
• Excellent command of English (TOEIC 800+ preferred).
• Ability to collaborate effectively across cross-functional teams.
• Hands-on experience in digital marketing, offline marketing & exhibitions.
• Strong analytical thinking and data-driven decision-making capability.
• Strong communication and stakeholder management skills.
• Self-motivated and proactive.

Benefits

• Hybrid Work
• Performance Bonus
• Group Life Insurance, Accidental Insurance, Medical Insurance
• Social Security Fund
• Annual Health Check-Up
• Company Trip, Happy Activities
• Annual Leave