Marketing Manager (Enterprise Solutions)

Join HKBN Enterprise Solutions as a Marketing Manager and play a pivotal role in shaping high-impact marketing strategies that drive business growth across Hong Kong’s SME and mid-market segments. This is an opportunity to lead integrated, data-driven campaigns for a dynamic portfolio of IT and telecommunications solutions, while influencing go-to-market direction and mentoring a growing team.

Key Responsibilities

• Lead the end-to-end planning and execution of integrated B2B marketing campaigns across digital (SEM, social, email), content, and field channels to drive demand and revenue.

• Define and execute go-to-market strategies, including target segmentation, buyer personas, value propositions, and competitive positioning.

• Leverage customer, campaign, and market data to generate actionable insights, continuously optimizing performance and ROI.

• Partner closely with Sales, Product Management, Marcom, and external agencies to ensure seamless execution and alignment with business objectives.

• Conduct market and competitive analysis to identify growth opportunities and sharpen product differentiation.

• Build and manage strategic partnerships with industry associations, solution providers, distributors, and alliance partners.

• Own the marketing budget, including planning, allocation, tracking, and performance reporting.

• Lead, coach, and develop a team of marketing professionals, setting clear goals and fostering a results-driven, collaborative culture.

• Deliver executive-level reporting on campaign effectiveness, pipeline impact, and market trends.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.

• 8+ years of B2B marketing experience in IT or telecommunications, with at least 3 years in a leadership role.

• Proven success in delivering measurable demand generation and pipeline growth through integrated GTM campaigns.

• Strong command of digital marketing platforms (e.g., Google Ads, LinkedIn, marketing automation, CRM systems).

• Hands-on experience with marketing automation tools; Salesforce Marketing Cloud is an advantage.

• Strong analytical mindset with the ability to translate data into strategic decisions.

• Excellent stakeholder management and communication skills, with experience working across functions and seniority levels.