Marketing Manager (ITEL Mobile)

At itel Mobile, a leading smart device brand under Transsion Holdings, also operating locally as Carlcare Service PH Inc., we go beyond creating mobile technology—we deliver accessible and reliable digital experiences that empower consumers in emerging markets.

As a globally recognized brand focused on value-driven innovation, itel combines practical technology with deep local market understanding to provide products and experiences that connect with everyday consumers.

With strong growth and expanding market presence in the Philippines, we are looking for a strategic and commercially driven Marketing Manager to strengthen brand positioning, drive market expansion, and lead impactful integrated campaigns in one of our most important markets.

What You’ll Do

1. Drive Market-Focused Strategy

• Translate global brand objectives into locally relevant marketing strategies tailored to Filipino consumers.
• Leverage market intelligence, consumer insights, and data analytics to identify growth opportunities and optimize campaign performance.

2. Lead & Inspire a High-Performing Team

• Build, mentor, and empower a results-oriented marketing team with clear accountability and strong execution discipline.
• Foster a culture of creativity, agility, collaboration, and continuous improvement.

3. Orchestrate Cross-Functional Excellence

• Partner with retail, channel, and AIoT teams to deliver integrated 360° marketing initiatives.
• Collaborate with agencies and media partners to ensure consistent brand messaging and maximum campaign effectiveness.

4. Build Strategic Partnerships & Ecosystems

• Identify and secure high-value partnerships, sponsorships, and cultural opportunities that enhance brand relevance and visibility.
• Lead agency selection and management to unlock innovative and insight-driven campaigns.

5. Own Budget & Performance Accountability

• Manage marketing investments with a strong ROI mindset, ensuring efficient budget allocation and measurable outcomes.
• Oversee procurement, contracts, and financial processes with accuracy and compliance.

6. Execute Breakthrough Campaigns & Experiences

• Lead end-to-end execution of product launches, experiential activations, and integrated campaigns across online and offline channels.
• Deliver memorable brand experiences—from campus engagements to large-scale consumer events—that drive awareness, engagement, and conversion.

What We’re Looking For

• 5–7 years of progressive marketing experience, ideally within mobile devices, consumer electronics, technology, or FMCG industries.
• Proven leadership experience (2–3+ years) with a successful track record of building and managing high-performing teams.
• Deep understanding of the Philippine consumer, culture, and media landscape.
• Strong expertise in digital marketing, brand strategy, ATL/BTL campaigns, and experiential marketing.
• Demonstrated ability in budget management, agency leadership, and performance-driven execution.