Marketing Manager (Onsite-Scottsdale)

Brief Description We’re seeking an experienced Marketing Manager to support campaign development and content creation for key partners and manage our cruise co-op program from a marketing perspective. This role will blend strategic planning with hands-on delivery, crafting compelling copy, supporting design work, developing email and social content, mapping customer journeys across touchpoints, and managing cruise co-op marketing efforts.

Responsibilities

• Plan, coordinate, and execute integrated marketing campaigns across channels including email, organic and paid social media, direct mail, SMS and other customer touchpoints
• Support development of campaign calendars, co-op opportunities and key messaging frameworks
• Write persuasive, on-brand copy for: email campaigns (one-offs, sales templates, nurture series), direct mail pieces, video scripts, FAQs, landing pages and social media posts and ads
• Support simple design tasks and work with designers to ensure cohesive visual content
• Develop and implement personalized content strategies tailored to specific audience segments
• Outline and refine value propositions for new partners and audiences
• Create flowcharts and visual maps of the customer journey and conversion pathways
• Work closely with internal teams (creative, product, analytics, project management, legal) to ensure consistent messaging and seamless execution across channels
• Collaborate with cruise strategy partners to shape co-op opportunities and ensure seamless execution of marketing efforts and offer redemption
• Contribute to strategy sessions, brainstorms, and post-launch performance reviews
• Develop A/B tests for email subject lines, content, imagery, calls-to-action, direct mail form factors, offers, etc. to optimize campaign performance
• Monitor campaign performance, track KPIs, and recommend optimizations based on data and insights

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline
• 5+ years of relevant marketing experience, including managing integrated marketing initiatives
• Expertise in creating and executing multi-channel marketing campaigns
• Strong copywriting and communication skills
• Familiarity with email marketing platforms, social media marketing, and basic design and UI/UX principles
• Ability to translate strategy into clear deliverables
• Experience with campaign performance analysis and reporting
• Strong organizational and project management skills with excellent attention to detail
• Must successfully complete and clear the company’s comprehensive background screening process as a condition of employment

Preferred

• Experience with marketing automation tools (i.e., Salesforce Marketing Cloud, HubSpot, Marketo)
• Familiarity with design tools (i.e., Figma, Canva)
• Experience with paid social advertising and performance analysis

What We Offer

• Exclusive Team Member Travel Discounts
• Affordable Medical Insurance
• 100% Employer Paid Dental and Vision Insurance
• HSA with Company Contribution
• 401(k)
• Basic and Voluntary Life & AD&D
• Pet Benefits
• Free Parking
• Amazing Culture!

Office Highlights – Scottsdale, AZ

• Modern office design
• A fully equipped gym is available to all employees
• Basketball Court – Perfect way to take a break and recharge during the day!

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer, typically in a cubicle environment (constant noise, fluorescent overhead lighting)
• ONE* is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.