Marketing Manager (Restaurant)

Marketing Manager / Senior Marketing Manager (AKA Restaurant Brand)

Join AKA and lead the brand’s growth through data-driven marketing, creative brand building, and seamless execution across restaurant, digital, CRM, and food delivery channels.

Job Highlights

• Lead the end-to-end marketing strategy for the AKA restaurant brand
• Turn customer insights and business data into measurable growth initiatives
• Collaborate closely with Operations, Product Development, and business partners

Key Responsibilities

• Develop annual and quarterly marketing strategies, campaign calendars, and action plans aligned with the brand’s sales and business objectives.
• Set clear campaign objectives and KPIs, monitor performance by channel and restaurant location, and evaluate sales impact, ROI, and cost effectiveness.
• Plan, allocate, and control the marketing budget, optimizing investment based on business priorities and campaign performance.
• Manage brand positioning and integrated marketing communications across online, offline, in-store, social media, and food delivery platforms.
• Develop CRM, loyalty, customer acquisition, and retention initiatives using customer data responsibly and in compliance with Thailand’s PDPA requirements.
• Analyze sales performance, customer behavior, competitors, and market trends to identify growth opportunities and create relevant customer propositions.
• Work with the Product Development team to generate new menu concepts and manage go-to-market plans from pre-launch through post-launch evaluation.
• Develop localized marketing programs for new restaurant openings and underperforming locations, ensuring campaigns can be executed effectively by restaurant teams.
• Monitor customer feedback, ratings, and online reviews, and manage issues that may affect the brand’s reputation.
• Build marketing partnerships with financial institutions, credit card providers, delivery platforms, and other relevant brands.
• Lead, coach, and develop the marketing team while managing agencies, vendors, and external service providers.
• Collaborate with Operations, Product Development, Quality Assurance, Training, Corporate Marketing, Finance, Procurement, and Legal teams.
• Apply marketing technology, analytics, and AI-enabled tools to improve planning, analysis, and execution while maintaining data security, accuracy, and compliance with company policies.

Qualifications

• Bachelor’s degree or higher in Marketing, Business Administration, Communications, Integrated Marketing Communications, or a related field.
• At least 5 years of experience in marketing, brand management, or marketing communications.
• Proven experience in developing and executing integrated marketing campaigns that deliver measurable business results.
• Strong knowledge of digital marketing, social media, CRM, customer analytics, and integrated marketing communications.
• Ability to interpret sales and campaign data and translate insights into practical action plans.
• Strong project management, budget management, negotiation, presentation, and stakeholder management skills.
• Strategic, creative, and commercially minded, with the ability to manage multiple projects in a fast-paced environment.
• Good command of English for business communication and coordination with external partners.
• Able to travel to restaurant locations outside Bangkok when required.
• Experience in restaurants, food and beverage, retail, FMCG, hospitality, or a multi-location business will be an advantage.
• Previous team management experience will be an advantage.

Key Success Measures

• Sales and customer growth generated by marketing initiatives
• Campaign effectiveness and return on marketing investment
• Marketing budget performance
• Membership growth, repeat visits, and customer engagement
• Brand awareness, consideration, and reputation
• Team performance and capability development