Marketing Manager – Strategy & Growth

About the role

This is a strategic marketing leadership position responsible for developing and executing comprehensive marketing strategies aligned with business goals. The role encompasses marketing planning, content and brand strategy, SEO and digital growth, event management, team leadership, and lead generation across multiple channels and services.

Key responsibilities

• Develop monthly and quarterly marketing plans aligned with business goals, converting business objectives into clear marketing roadmaps and campaign plans
• Manage content strategy across multiple channels including website, blog, LinkedIn, Facebook, YouTube, and email
• Develop thought leadership content and maintain brand voice, messaging, and content quality consistent with company positioning
• Collaborate with SEO team to drive organic website growth, plan content clusters and landing pages, and monitor website performance metrics
• Plan and manage events, webinars, workshops, and partnership campaigns, coordinating with partners, speakers, and internal teams
• Lead and manage marketing, content, and creative teams with clear ownership, timelines, and deliverables
• Create workflows, approval processes, campaign checklists, and reporting systems
• Plan campaigns to generate leads for SEO agency, academy, and digital growth services
• Monitor marketing funnel from awareness through lead, inquiry, and sales handoff
• Prepare monthly marketing reports with insights and actionable recommendations, analyzing channel and campaign performance

About you

• Ability to analyze competitor activity, market trends, and customer insights to identify growth opportunities
• Experience managing and developing marketing, content, and creative teams
• Capability to provide feedback and elevate team output quality
• Experience with project management tools and tracking work progress
• Ability to work collaboratively with sales and business development teams
• Experience in lead generation and marketing funnel optimization