Marketing Manager-Transplant

该职位来源于猎聘 KEY ACCOUNTABILITIES: Integrating Customer Insights & Analytics Work with marketing research team to generate clear and accurate facts Interacts with all customer groups to make market observations and identify potential insights cross broad range of healthcare solutions/disease areas Identifies key market access and customer needs issues Give the best sales forecast based on market facts and customer insights Extracts key findings from clinical literature to use in driving strategies/tactics for customers. Product Development and Life Cycle Management Collaborate with regulatory affairs, supply chain, market access and commercial team, traking the overall new launch progress Provides timely input to formulation development and packaging Identifies potential intellectual property issues & opportunities during product development Brand and Portfolio Strategy Develop plans for the new indication, including pricing option, pre-launch plan and operation plan Prioritizes appropriate targeting, positioning and messaging across all customer segments Marketing Mix and Execution Drives consistent execution of product strategy with appropriate key performance indicators Design and execute innovative projects through working with cross-function teams to ensure achievement of project KPI Implement, monitor and control the marketing plan to modify / adapt the marketing mix of activities to achieve objectives Develop roubust promotional mix and setup training for sales team Ensures compliance with finance and budgeting practises, and manage budget within agreed limits JOB-HOLDER ENTRY REQUIREMENTS: Education: Minimum bachelor’s degree Major in medical, pharmacy is desired, other majors such as biology, biological chemistry and marketing will also be considered Experience & knowledge: At least 2-3 years experience in the pharmaceutical industry, or consulting firm with extensive health care experience Experience in multinational company is must Brand management experience on Asthma brand is desired Experience in new launch experience is desired Core competencies: Good level of English language (spoken/written) Proactive and independent attitude Strong analytical skills and learning agility Experience with building forecast models, valuations, PowerPoint presentations Excellent project management skill Good team working and cross-functional capability Adaptability/Flexibility