Marketing Officer

About OUTLIER

OUTLIER is a transformation company that builds and operates end-to-end commercial systems  spanning data, technology, marketing, and operations.

We work with leading brands to implement platforms such as CDPs, eCommerce, AI solutions, and digital infrastructure — and extend these capabilities into full-scale marketing and growth execution.

Our focus is simple: 
turn systems into revenue, and marketing into a scalable growth engine.

About the Role

We are looking for a Marketing Associate to support the planning, coordination, and execution of integrated campaigns across offline and digital.

This is a hands-on role. You will work with project lead across:

• On-ground activation (events, retail, offline)

• Digital marketing and performance (LINE OA, Meta, TikTok, SEO, Google ads)

• Content marketing (KOL content, UGC content, short video)

• Client, partner, and stakeholder coordination

You will turn agreed strategies into well-executed campaigns through strong coordination, reporting, and continuous improvement.

What You'll Do

1. Campaign Planning & Coordination

• Support the Marketing Manager or project lead in translating client objectives into campaign plans, timelines, and deliverables

• Maintain project trackers, schedules, status updates, and action lists

• Coordinate internal teams, clients, vendors, and partners to keep execution on time and on brief

• Escalate risks early and follow through until they are resolved

2. Integrated Campaign Execution

• Execute activities across offline, digital, and platform channels based on the agreed plan

• Prepare briefs, checklists, materials, and documents required for campaign delivery

• Support client meetings, recaps, and follow-up actions

• Ensure deliverables meet quality, brand, and timeline requirements

3. Offline, Digital & Platform Campaigns

• Support campaign execution across:

• On-ground activations (events, roadshows, retail, and field activities)

• Digital channels (ads, content, CRM, and LINE)

• Platform marketing (KOL, short video, and eCommerce content support)

• Coordinate messaging, assets, and customer journeys across touchpoints

• Conduct quality checks and help resolve live-campaign issues

4. Digital Marketing & Performance

• Support organic and paid activities across Meta, Google, TikTok, and LINE OA

• Coordinate creative and content development with internal and external teams

• Monitor metrics, prepare updates, and flag issues or opportunities

• Recommend practical optimizations with guidance from the manager or channel specialist

5. Platform & Commerce Marketing (KOL content)

• Support campaigns on commerce platforms such as Shopee, Lazada, and TikTok Shop

• Coordinate traffic-driving and engagement activities

• Support content guideline: KOL/influencer lifestyle content, and short-video campaigns

• Prepare clear KOL, content, and production briefs

• Coordinate creators, production teams, timelines, assets, and approvals

• Keep platform activities aligned with the broader campaign

• Track performance, capture learnings, and recommend next actions

6. Campaign Operations, Reporting & Improvement

• Support the campaign lifecycle from planning through optimization

• Track timelines, budgets, purchase requirements, and delivery status accurately

• Compile reports and turn insights into clear action items

7. Client, Partner & Business Support

• Collaborate with Client

• Collaborate with Transformation, Technology, Data, and Operations teams

• Coordinate agencies, vendors, and other external partners

• Spot follow-on opportunities and support the manager with proposals or scopes of work

What We're Looking For

Experience

• 1-3 years of experience in marketing, campaign coordination, account servicing, or project execution, with exposure to offline or digital channels

Skill

• Working knowledge in at least two of the following areas:

• Digital marketing (Meta, Google, TikTok, and LINE)

• On-ground activation and event execution

• Platform marketing (TikTok Shop), especially KOL content and short video planning

• Experience coordinating influencers, creators, content teams, or vendors

• Strong organization, communication, coordination, and attention to detail

• Comfortable using campaign data to identify practical next steps

• Ability to turn plans into clear tasks and follow through.