Marketing Officer

📢 We're Hiring: Marketing Officer

About the Role:

The Marketing Officer is responsible for developing and implementing marketing strategies that strengthen the Rex Education brand, increase product awareness, and support the growth of the assigned Business Unit.

The role involves analyzing market and customer insights, managing marketing campaigns and activations, supporting sales initiatives, building customer engagement, and monitoring campaign performance to achieve business and revenue objectives.

Key Responsibilities

• Develop and implement marketing plans and campaigns aligned with business goals.
• Ensure consistent brand messaging and positioning across marketing channels.
• Conduct market research, competitor analysis, and customer analysis to identify opportunities and improve marketing strategies.
• Manage marketing campaigns across digital, print, and on-ground channels.
• Coordinate with creative teams, vendors, and internal stakeholders for the development and execution of marketing materials and activities.
• Support sales teams through effective promotional programs, marketing materials, and campaigns.
• Develop customer engagement and retention initiatives based on customer needs and market trends.
• Identify opportunities for strategic partnerships and co-branding initiatives.
• Monitor campaign performance, marketing KPIs, and return on investment, and recommend improvements when needed.
• Manage assigned marketing budgets and ensure resources are used effectively.
• Explore marketing tools and technologies that can improve campaign execution and performance.
• Perform other related tasks that may be assigned to support the Business Unit's objectives.

📍 Work Conditions:

• 60% Office-based

• 40% Field work (as needed)

Qualifications:

🎓 Education

• College graduate, preferably in Marketing, Business Administration, Mass Communication (MasComm), or Development Communication (DevComm)

💼 Experience

• At least 5 years of working experience in the marketing field

• Preferably with experience in B2B

• Minimum of 1 year in a supervisory role