MARKETING OFFICER

Marketing Officer – Club/Bar

Duties and Responsibilities:

• Develop and implement marketing strategies to increase guest traffic, sales, brand awareness, and customer engagement.
• Plan and execute weekly and monthly marketing campaigns, promotions, events, and special offers.
• Create and manage promotional campaigns for weekend parties, themed nights, VIP events, holidays, and special occasions.
• Coordinate with the Operations, Events, Entertainment, and Management teams to ensure smooth execution of marketing activities.
• Manage the club/bar’s social media accounts, including Facebook, Instagram, TikTok, and other relevant platforms.
• Create, schedule, and publish engaging social media content, promotional materials, event announcements, and advertisements.
• Coordinate with graphic artists, photographers, videographers, DJs, hosts, and other creatives for marketing content.
• Monitor social media engagement, customer feedback, trends, and competitor activities.
• Develop strategies to attract new customers while maintaining engagement with existing guests.
• Build and maintain relationships with influencers, content creators, event partners, corporate clients, and potential promotional partners.
• Assist in developing VIP and customer acquisition strategies, including guest lists, special invitations, and promotional offers.
• Coordinate with the VIP Host/Receptionist to promote upcoming events and special offers.
• Conduct market research to identify customer preferences, nightlife trends, competitor promotions, and new marketing opportunities.
• Monitor the effectiveness of marketing campaigns and prepare marketing performance reports.
• Track campaign results such as guest attendance, reservations, social media engagement, inquiries, and sales performance.
• Recommend improvements based on campaign results and customer feedback.
• Assist in organizing and promoting events, parties, product launches, guest DJ performances, and special entertainment programs.
• Ensure that all marketing materials are consistent with the club/bar’s branding, image, and promotional standards**.**
• Respond to or coordinate customer inquiries received through social media and other marketing channels.
• Maintain an updated database of customers, partners, influencers, and promotional contacts**, when applicable.**
• Support management in developing new ideas and strategies to increase revenue and improve customer experience.
• Perform other marketing-related duties and responsibilities that may be assigned by the immediate supervisor or management.