Marketing Officer

Marketing Officer
Location: Lagos

Full time

Role Summary: The Marketing Officer will support the Marketing Lead in executing marketing initiatives across the retail pharmacy, online marketplace, and pharmacy inventory application. The role will be hands-on, covering offline activations, digital campaigns, customer engagement, lead generation, pharmacy outreach, and marketing operations.

Key Responsibilities

• Support the execution of marketing campaigns and promotions across retail, digital, and B2B channels.
• Coordinate in-store activations, health campaigns, community outreach, events, and promotional activities to drive store traffic and sales.
• Support online marketplace campaigns aimed at increasing traffic, orders, customer acquisition, engagement, and repeat purchases.
• Assist with social media, WhatsApp, email, content, and other digital marketing activities.
• Support marketing and outreach initiatives to other pharmacies to drive adoption of the company's marketplace and inventory management application.
• Assist with pharmacy prospecting, lead generation, field visits, product demonstrations, events, and follow-ups.
• Develop and distribute marketing materials, including flyers, POS materials, presentations, digital content, and promotional assets.
• Maintain records of leads, campaigns, activations, partnerships, and marketing activities.
• Track campaign performance and provide reports and insights to the Marketing Associate/Lead.
• Collaborate with Sales, Pharmacy Operations, E-commerce, Product/Technology, and external partners to execute marketing initiatives.
• Support other marketing projects and activities as assigned by the Marketing Associate/Lead.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 2–3 years' experience in marketing, preferably in retail, pharmacy, healthcare, FMCG, e-commerce, or technology.
• Experience in field marketing, activations, digital marketing, customer engagement, or lead generation.
• Good understanding of social media and digital marketing channels.
• Strong communication, interpersonal, organizational, and coordination skills.
• Comfortable engaging with customers, pharmacy owners, partners, and other business stakeholders.
• Proactive, creative, commercially aware, and results-oriented.
• Comfortable working both in the field and across digital channels.

Work Location: Hybrid remote in Lagos (Lagos)