Marketing Officer

The Marketing Officer will independently plan and execute marketing and lead-generation activities to increase brand awareness, generate qualified inquiries, and support sales conversion.

The role covers digital marketing, social-media management, content creation, influencer coordination, market research, campaign reporting, and other reasonable activities that help develop distributors and acquire business customers.

Key Responsibilities

• Plan and execute online and offline marketing campaigns.
• Manage Facebook, Instagram, TikTok, and other relevant platforms.
• Create graphics, videos, captions, presentations, and marketing materials.
• Use Canva, ChatGPT, Claude, and other AI tools for content, research, planning, and productivity.
• Identify and coordinate with TikTok creators, influencers, chefs, bakers, and industry partners.
• Manage creator outreach, product sampling, campaign briefs, deliverables, and performance tracking.
• Generate leads through social media, advertising, events, referrals, partnerships, direct outreach, and other appropriate channels.
• Qualify inquiries based on business type, location, product needs, volume, and purchasing timeline.
• Maintain a lead tracker and coordinate follow-ups with management or sales personnel.
• Support the development of distributors, key accounts, HORECA businesses, bakeries, commissaries, manufacturers, and retailers.
• Monitor competitors, customer feedback, market trends, and new business opportunities.
• Perform other reasonable marketing, research, coordination, and lead-generation activities needed to achieve company targets.
• Submit weekly updates and monthly performance reports.

Performance Indicators

• Qualified leads generated
• Meetings, samples, and quotations secured
• Lead-to-customer conversion rate
• Marketing-generated sales
• Cost per qualified lead
• Distributor and key-account opportunities developed
• Campaign and creator performance
• Quality, accuracy, and timeliness of work

Views, followers, and engagement will be monitored, but performance will be measured primarily by qualified leads and commercial results.

Qualifications

• Degree or relevant experience in Marketing, Business, Communications, Advertising, or a related field.
• Experience in digital marketing, social-media management, content creation, or lead generation.
• Proficient in Canva and knowledgeable in ChatGPT, Claude, and other AI tools.
• Familiar with Facebook, Instagram, TikTok, Meta Business Suite, spreadsheets, and presentation tools.
• Basic photo and short-form video editing skills.
• Strong English and Filipino communication skills.
• Organized, resourceful, results-driven, and capable of working independently.
• Experience in foodservice, dairy, FMCG, distribution, or B2B marketing is an advantage.

Shortlisted applicants may be required to submit work samples and complete a practical marketing and lead-generation assessment.

Pay: Php30,000.00 - Php35,000.00 per month

Work Location: In person