Marketing Operations Coordinator

Position Summary

The Marketing Operations Coordinator supports promotional merchandise programs, product sales brochures, dealer events, and company trade shows. Reporting to the

Marketing Manager, this position serves as the primary coordinator for merchandise inventory, brochure production, and trade show logistics. The role requires strong organization,

attention to detail, and the ability to manage multiple projects and deadlines simultaneously. Extensive construction equipment knowledge is not required at hire; however, the

successful candidate must be willing to develop a basic understanding of the company’s products to support marketing programs and events effectively.

Key Responsibilities

Promotional Merchandise & Company Store

• Manage the company promotional merchandise program and online store.
• Coordinate merchandise ordering and replenishment with vendor partners.
• Monitor inventory levels and recommend reorder quantities.
• Develop promotional kits for dealer events, employee onboarding, and other company initiatives.
• Maintain organized promotional merchandise inventory and storage.
• Manage employee uniform ordering and distribution.
• Track merchandise usage and program expenditures.
• Identify ways to reduce rush charges, shortages, and unnecessary expenses.

Trade Shows & Events

• Support the Marketing Manager in assisting with approximately four to five construction equipment trade shows annually.
• Coordinate registrations, promotional materials, furnishings, signage, shipping, transportation, and other show services.
• Maintain machine delivery and return schedules.
• Assist with equipment placement and booth display plans.
• Track event expenses and maintain supporting records.
• Sales admin support for dealer training /events and trade shows, including reservations, registrations, badges, transportation, etc.

Product Sales Literature

• Coordinate the development, production, and printing of product sales brochures and supporting marketing materials.
• Coordinate revisions and approvals with internal product teams and external design vendors.
• Manage product brochure artwork and digital asset files, maintain standardized naming conventions, file structure, version control,
• approval status, and archives to ensure current, production-ready files are organized and easily accessible.

Product & Industry Knowledge

• Develop a working knowledge of Hyundai construction equipment categories, terminology, and basic applications.
• Participate in selected product training.

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field preferred.
• 2–5 years of experience in marketing operations, merchandise management, project coordination, event support, or a related field preferred.
• Strong organizational and project-management skills.
• Demonstrated ability to manage multiple deadlines simultaneously.
• Strong spreadsheet, budgeting, and expense-tracking skills.
• High attention to detail and accuracy.
• Comfortable working with physical inventory, shipping, event materials, and logistics in addition to traditional office work.
• Ability to travel occasionally for trade shows and company events.
• Interest in learning construction equipment products and industry terminology.
• Experience in manufacturing, industrial, automotive, equipment, or B2B environments is a plus.

Key Success Measures

• Accurate and timely management of merchandise inventory and store.
• Timely and accurate production and organization of product sales brochures.
• Accurate event expense tracking and recordkeeping.
• Reduction in rush orders, shortages, and avoidable expenses.
• Responsive support for dealer and internal marketing needs.