Marketing Operations Manager

• At Cockroach Labs, we’re building a modern, AI-first marketing organization
• We’re looking for a Marketing Operations Manager who is excited about combining operational excellence with emerging AI technologies to help scale our go-to-market engine
• This role is ideal for someone who loves building systems, optimizing processes, and finding new ways to automate repetitive work
• You’ll work closely with stakeholders across Demand Generation, Field Marketing, RevOps, and GTM Engineering
• You’ll also join a best-in-class Marketing Operations team that values collaboration, knowledge sharing, experimentation, and continuous improvement
• We support each other, learn from one another, and constantly push ourselves to innovate and build for what’s next
• You’ll have access to tools such as Clay, Openprise, n8n, leading LLM platforms, Marketo, Salesforce and a GTM Engineering team to help bring new ideas to life
• We believe the future of marketing operations is increasingly agentic, automated, and data-driven, and we’re looking for someone who wants to help shape that future
• Operationalize and optimize global campaigns across Marketo and Salesforce — managing segmentation, attribution, QA, and ongoing automation improvements
• Own email operations org-wide, including campaigns, nurtures, and lifecycle programs, with a focus on deliverability, personalization, and performance
• Support execution of field programs, webinars, executive events, and roadshows
• Manage registration workflows, attendee tracking, post-event follow-up, and pipeline attribution
• Serve as primary Marketo administrator; maintain database health through enrichment, deduplication, lead scoring, and routing
• Own the operational health of key marketing technology integrations, including PLG tracking
• Build and optimize automation workflows using n8n, Openprise, Clay, and APIs to eliminate manual work and improve operational efficiency
• Translate emerging AI technologies into practical improvements across the marketing org

Benefits

• Competitive Health Insurance Coverage
• Paid Parental Leave
• Flexible PTO
• Learning & Development
• Relocation Support
• Employee Referral Bonus- Deep expertise in Marketo and Salesforce across campaign operations, lead management, and system integrations
• An entrepreneurial, self-starter mindset with proactive communication habits
• Strong project management skills and attention to detail
• A demonstrated ability to identify and integrate AI tools that reduce friction and shorten the time from insight to action
• 3+ years of marketing operations experience in a B2B enterprise go-to-market environment
• Experience building high-performing email and cross-channel nurture programs, with strong command of deliverability, metrics, and optimization
• Experience embedding AI into repeatable processes to increase speed, consistency, and output quality at a system level
• A track record of designing and scaling AI-enabled workflows that improve how work gets done across teams or functions