Marketing Operations Manager

Marketing Operations Manager

Location: McKinley, Taguig City
Work Setup: Hybrid — 3 days onsite / 2 days work from home
Employment Type: Full-time
Experience Level: Mid-Senior Level

About the Role

We are seeking an experienced Marketing Operations Manager to support growth marketing initiatives and drive scalable, data-driven marketing operations.

The role will focus on marketing automation, campaign execution, lead lifecycle management, data governance, performance analytics, and marketing technology optimization. You will work closely with Growth Marketing, Sales, and Product Marketing teams to improve campaign efficiency, strengthen marketing processes, and drive measurable demand-generation results.

Key Responsibilities

Marketing Automation & Campaign Operations

• Build, execute, and optimize automated campaigns across email, paid, social, and ABM channels.
• Manage segmentation, lead scoring, nurturing journeys, and lifecycle workflows using Marketo or similar marketing automation platforms.
• Manage end-to-end campaign operations, including tracking, QA, deployment, and reporting.

Marketing Technology & Data Management

• Manage and optimize marketing technology platforms, including Salesforce, Marketo, LinkedIn Campaign Manager, and analytics tools.
• Maintain data quality, hygiene, governance, deduplication, enrichment, and lead-routing processes.
• Ensure accurate and efficient lead handoffs between Marketing and Sales.

Performance Analytics & Reporting

• Build dashboards and reports covering funnel performance, campaign effectiveness, pipeline contribution, and ROI.
• Analyze marketing data and provide actionable recommendations to improve targeting, efficiency, and campaign performance.

ABM & Personalization

• Support account-based marketing programs using Demandbase, 6sense, Terminus, or similar platforms.
• Execute account-level targeting, intent-based campaigns, and personalized marketing initiatives.
• Partner with Sales to operationalize ABM programs and improve lead/account handoff processes.

Process Optimization

• Identify bottlenecks and inefficiencies in marketing workflows.
• Implement scalable and automated solutions to improve operational efficiency.
• Develop SOPs, process documentation, and training materials for cross-functional teams.

Required Qualifications

• 4–7 years of experience in Marketing Operations, Growth Marketing, or a closely related field.
• Experience preferably within B2B, digital-first, SaaS, technology, or similar organizations.
• Hands-on experience with Salesforce CRM and Marketo or another Marketing Automation Platform (MAP).
• Strong knowledge of marketing automation, campaign execution, lead lifecycle management, segmentation, scoring, and nurturing.
• Experience with LinkedIn Campaign Manager.
• Experience building dashboards, analyzing funnel metrics, and measuring campaign performance.
• Strong understanding of marketing data quality and governance.
• Exposure to ABM platforms such as Demandbase, 6sense, or Terminus is an advantage.
• Experience with BI/analytics tools is preferred.
• Strong project management, communication, analytical, and stakeholder management skills.

Job Type: Permanent

Pay: Php100,000.00 - Php125,000.00 per month

Application Question(s):

• How many years of Marketing Operations or Growth Marketing experience do you have?
• How many years of hands-on experience do you have with Salesforce CRM?
• How many years of hands-on experience do you have with Marketo or another Marketing Automation Platform (MAP)?
• Have you managed marketing automation, lead lifecycle, segmentation, lead scoring, and nurturing campaigns?
• Do you have hands-on experience with LinkedIn Campaign Manager?
• Have you used an ABM platform such as Demandbase, 6sense, or Terminus? Please specify.
• Are you comfortable with a hybrid setup requiring 3 days onsite in McKinley and 2 days WFH
• Have you worked in a B2B, SaaS, technology, or digital-first organization?
• What was your last salary?
• What is your expected salary?

Work Location: In person