Marketing Operations Manager

About the role

We are looking for a highly skilled Marketing Operations Manager to support our Philippines Growth Marketing initiatives. This role will be responsible for driving marketing automation, optimizing campaign operations, ensuring data integrity, managing lead lifecycle workflows, and enabling demand generation performance at scale. You will collaborate closely with Growth, Sales and Product Marketing teams to build efficient processes and deliver measurable results.

Key responsibilities

• Build, execute, and optimize automated campaigns across email, paid, social, and ABM channels.
• Manage segmentation, scoring models, and nurturing journeys using Marketo or similar MAP tools.
• Support end-to-end campaign operations including tracking, QA, deployment, and reporting.
• Own marketing tech stack components such as Salesforce, Marketo, LinkedIn Campaign Manager, and analytics tools.
• Maintain data quality, hygiene, and governance—inclusive of lead routing, deduplication, and enrichment.
• Build dashboards and performance reports to track funnel metrics, pipeline contribution, and campaign ROI.
• Provide actionable insights to improve efficiency, targeting, and effectiveness of marketing activities.
• Leverage tools like Demandbase (or equivalent ABM platforms) to run account-level campaigns, intent-based targeting, and personalized outreach.
• Partner with Sales to operationalize ABM programs and ensure smooth lead handoff processes.
• Identify bottlenecks in marketing workflows and implement scalable, automated solutions.

About you

• 4–7 years of experience in Marketing Operations, Growth Marketing, preferably in B2B digital-first organizations.
• Hands-on experience with Salesforce CRM, Marketo (or similar MAP), and LinkedIn Campaign Manager.
• Strong background in marketing automation, campaign execution, lead lifecycle management, and data governance.
• Experience building dashboards, analyzing funnel metrics, and driving campaign performance improvements.
• Exposure to ABM platforms (Demandbase, 6sense, Terminus) and BI tools is an advantage.
• Strong project management and stakeholder management skills.