Marketing Operations Manager (Marketo)

Key Responsibilities

Marketing Automation & Campaign Execution

• Build, execute, and optimize automated campaigns across email, paid, social, and ABM channels.
• Manage segmentation, scoring models, and nurturing journeys using Marketo or similar MAP tools.
• Support end to end campaign operations including tracking, QA, deployment, and reporting.

System & Data Management

• Own marketing tech stack components such as Salesforce, Marketo, LinkedIn Campaign Manager, and analytics tools.
• Maintain data quality, hygiene, and governance—inclusive of lead routing, deduplication, and enrichment.

Performance Measurement & Insights

• Build dashboards and performance reports to track funnel metrics, pipeline contribution, and campaign ROI.
• Provide actionable insights to improve efficiency, targeting, and effectiveness of marketing activities.

ABM & Personalization Support

• Leverage tools like Demandbase (or equivalent ABM platforms) to run account-level campaigns, intent-based targeting, and personalized outreach.
• Partner with Sales to operationalize ABM programs and ensure smooth lead handoff processes.

Process Optimization

• Identify bottlenecks in marketing workflows and implement scalable, automated solutions.
• Build SOPs, documentation, and training resources for cross-functional teams.

Preferred Qualifications

• Familiarity with Demandbase, 6sense, Terminus, or other ABM platforms.
• Experience with paid media workflows, tagging, UTM frameworks, and attribution tools.
• Working knowledge of BI or analytics tools (Tableau, Power BI, Looker, etc.).
• Strong understanding of B2B buyer journeys and pipeline dynamics.

Required Qualifications

• 7 years of experience in Marketing Operations, Growth Marketing, preferably in B2B digital-first organizations.
• Hands-on experience with:

o Salesforce CRM

o Marketo or similar marketing automation platforms

o LinkedIn Campaign Manager

• Strong understanding of database management, lead lifecycle processes, and funnel metrics.
• Ability to work with large datasets, build dashboards, and transform insights into recommendations.
• Excellent project management skills and comfort working across global teams.

Pay: Php90,000.00 - Php130,000.00 per month

Benefits:

• Additional leave
• Company Christmas gift
• Free parking
• Health insurance
• Life insurance
• On-site parking
• Opportunities for promotion
• Paid training
• Pay raise
• Promotion to permanent employee
• Work from home

Application Question(s):

• How many years of experience do you have in end-to-end B2B campaign planning and management?
• How many years of hands-on experience do you have using Marketo and Salesforce together?
• How many years of total experience do you have working within a B2B marketing environment?
• How many years of experience do you have using Business Intelligence or analytics tools (e.g., Tableau, Power BI, Looker) to analyze campaign performance?
• Do you have experience working in a BPO company ?
• Asking Salary:
• Current/Previous Salary:
• Reason for exploring:
• Availability for employment?
• How many years of experience do you have in Marketing Operations Management?

Work Location: Hybrid remote in National Capital Region