Marketing Operations Program Manager

Who you are

• 5+ years of experience in marketing operations, demand generation operations, event operations, or a related field
• 3+ years of proven expertise in Marketo, with a strong track record of developing scalable programs and driving successful campaign outcomes
• Proven track record of optimizing campaign and execution workflows within event and webinar platforms (such as Splash and ON24)
• Experience with audience segmentation, campaign workflows, lead management, and sales follow-up processes
• Strong program-management skills, with the ability to manage timelines, dependencies, risks, and multiple concurrent events
• Strong analytical and problem-solving skills, including experience using campaign data to identify issues and improve performance
• Understanding of data quality, consent, privacy, and contact-governance practices
• Clear written and verbal communication skills and experience working across Marketing, Sales, and Technology teams
• Attention to detail and the ability to operate effectively in a fast-paced environment with changing priorities
• Experience integrating AI into scalable marketing operations workflow designs and streamline processes
• Experience in the technology or financial services sectors, ideally within a high-growth company
• Knowledge of marketing automation tools and processes to enhance efficiency and scalability in campaign execution
• Strong adaptive skills with a proven ability to thrive in a rapidly changing environment
• Experience managing or collaborating with an offshore production team to streamline operations
• You're encouraged to apply even if your experience doesn't precisely match the job description

What the job involves

• Marketing Operations is a team of marketing execution experts and systems thinkers focused on efficiency. We partner closely with Regional and Demand marketing, Growth, Martech, and creative teams to deliver scalable, high-impact campaigns across channels. While we operate globally, this role is focused on supporting the EMEA region
• We are seeking a Marketing Operations Program Manager to serve as the end-to-end marketing operations process owner for in-person and online events. In this role, you will collaborate with Field Marketing, Demand Generation, Marketing Technology, and Marketing Operations teammates to identify audiences, track and drive attendance, produce high-performing and measurable campaigns, accurately process attendee and non-attendee data, route leads accurately and quickly, and provide sales follow-up reporting
• Own end-to-end marketing operations for in-person and online events, from campaign intake through post-event reporting
• Partner with Field Marketing, Demand Generation, Marketing Technology, and Sales to define operational plans, timelines, responsibilities, and success metrics
• Manage audience strategy and campaign execution, including segmentation, registration, email, testing, launch readiness, and attendance tracking
• Monitor registration and attendance, address risks and dependencies, and identify opportunities to improve conversion and engagement
• Manage the accurate capture, validation, enrichment, and reconciliation of attendee and non-attendee data
• Oversee lead scoring, classification, routing, nurture, sales notifications, and handoff within agreed service levels
• Report on campaign performance, attendance, engagement, lead routing, sales follow-up, and pipeline impact
• Maintain high standards for data quality, privacy, consent, and contact governance throughout the campaign lifecycle
• Identify and address process, data, and technology gaps by implementing scalable documentation and operating procedures that improve consistency and performance

Benefits

• Gym membership
• Food provided in the office
• Unlimited paid time off policy
• Work from home opportunities
• Comprehensive mental, physical and medical health plans
• Fertility benefits and parental leave