Marketing Partnership Manager

About the Role

We are seeking an experienced and commercially minded Marketing Partnership Manager to strengthen the

brand positioning, market presence and business opportunities of our Melbourne hospitality venues.

This role focuses on developing valuable partnerships, collaborating with established brands and organisations,

and identifying marketing opportunities that enhance our venues' reputation and attract new customers.

The ideal candidate will have a strong background in hospitality, brand marketing, public relations or business

partnerships, with excellent relationship-building skills and the ability to independently develop and execute

commercially valuable initiatives.

Key Responsibilities

1. Brand Marketing & Positioning

• Develop and implement marketing initiatives that strengthen the positioning and reputation of each venue.
• Identify opportunities to enhance brand awareness, credibility and recognition within the Melbourne hospitality market.
• Develop creative marketing concepts and promotional activities that attract relevant customer groups.
• Monitor market trends, customer preferences and competitors to identify new opportunities.
• Ensure all marketing activities and external collaborations align with each venue's brand identity.
• Work with management and relevant teams to maintain a consistent and professional brand presentation.

2. Brand Collaborations & Business Partnerships

• Identify, approach and build relationships with suitable brands, corporate organisations, professional associations, charities and community groups.
• Explore opportunities for joint promotions, co-branded events, product launches, VIP experiences, charity functions and other collaborative activities.
• Develop partnership proposals that provide mutual benefits and generate business opportunities.
• Negotiate and coordinate partnerships from initial discussions through to implementation.
• Build long-term relationships with partners and identify opportunities for ongoing collaborations.
• Evaluate potential partnerships based on commercial value, brand alignment and audience relevance.

3. Public Relations, Events & Marketing Opportunities

• Identify opportunities to improve the venues' public profile through media exposure, PR initiatives and industry recognition.
• Develop relationships with relevant media, PR agencies, industry representatives and event organisers.
• Research exhibitions, conferences, networking events, sponsorships and other promotional opportunities.
• Evaluate the costs, potential benefits and suitability of participating in relevant events or marketing activities.
• Recommend appropriate promotional initiatives and prepare proposals for management approval.
• Coordinate approved PR activities, sponsorships and promotional events with relevant stakeholders.

4. Business Growth & Cross-Department Collaboration

• Identify opportunities to attract new customers and generate business through marketing partnerships and collaborations.

HOSPITALITY GROUP / POSITION DESCRIPTION

Marketing Partnership Manager 2

• Develop relationships with organisations that can introduce potential corporate clients, event organisers and Customer groups to the venues.
• Collaborate with the Business Sales Manager to ensure partnership-generated enquiries are effectively followed up and converted.
• Work with assistant general managers to develop suitable promotional packages, collaborative events and customer experiences.
• Identify cross-promotional opportunities between venues and external partners.
• Coordinate with internal teams and external service providers to ensure the successful execution of approved initiatives.

5. Planning, Budgeting & Reporting

• Develop and maintain marketing and partnership activity plans across the venue portfolio.
• Maintain records of potential partners, ongoing discussions, planned activities and completed collaborations.
• Prepare budgets, business cases and recommendations for proposed marketing initiatives.
• Monitor the implementation, costs and outcomes of approved activities.
• Provide regular reports on partnership development, marketing initiatives and commercial results.
• Evaluate activities based on brand benefits, business opportunities and return on investment where measurable.

Requirements

Essential

• Strong background in marketing, brand management, business partnerships, public relations or related fields,

preferably with 1–2 years or more of relevant professional experience.

• Proven experience developing and managing successful brand collaborations, marketing partnerships or

promotional initiatives.

• Previous experience in hospitality, restaurants, hotels, lifestyle brands, PR agencies or related consumer-facing

industries.

• Excellent relationship-building, communication, presentation and negotiation skills.
• Ability to independently identify opportunities, develop proposals and manage projects from concept to

implementation.

• Strong commercial awareness and understanding of brand positioning, customer engagement and marketing

effectiveness.

• Excellent written and spoken English.
• Highly organised, creative and capable of managing multiple projects independently in a remote environment.

Highly Desirable

• First-hand experience living, studying or working in Australia or other English-speaking markets, with a strong

understanding of Australian and Western consumer expectations, hospitality culture and business communication.

• Experience working with premium restaurants, hotels, hospitality groups or established consumer brands.
• Familiarity with the Melbourne hospitality, corporate events and lifestyle markets.
• Established professional relationships with brands, businesses, PR agencies, industry associations or event

organisers.

• Experience organising brand collaborations, corporate partnerships, charity initiatives, sponsorships or promotional

events.

Key Performance Indicators

Performance will be evaluated against agreed targets, including:

• Number and quality of partnership opportunities identified and developed.
• Successful brand collaborations and commercial partnerships established.
• Business enquiries and commercial opportunities generated through marketing initiatives.
• Brand exposure, relevant media coverage and industry recognition.
• Effectiveness of promotional activities, sponsorships and events.
• Strength of partner relationships and repeat collaboration opportunities.
• Budget management, project execution and measurable return on investment.

Pay: Php30,000.00 - Php40,000.00 per month

Work Location: Remote