Marketing Performance Specialist

About the role

We are seeking a Marketing Performance Specialist to join our dynamic marketing and communications team at SSK Team Trading Sdn Bhd. This is a full-time position based in Kuala Lumpur Sentral, Kuala Lumpur.

As a Marketing Performance Specialist, you will play a crucial role in driving measurable marketing success across our organisation. You will be responsible for analysing marketing campaigns, optimising performance metrics, and providing actionable insights that directly contribute to our business objectives. This position is essential to ensuring that our marketing efforts deliver strong return on investment and support our strategic growth goals.

Key Responsibilities

• Plan, launch, manage, and optimize digital advertising campaigns across platforms such as Meta Ads, Google Ads, TikTok Ads, Telegram Ads, Programmatic and other emerging channels.
• Monitor campaign performance daily and ensure advertising budgets are utilized effectively.
• Analyze key performance metrics including CPA, CPL, CPC, CTR, CPM, ROAS, conversion rate and overall campaign profitability.
• Identify performance issues and make data-driven optimizations to improve campaign results.
• Conduct continuous A/B testing on creatives, audiences, targeting, bidding strategies, landing pages and campaign structures.
• Scale successful campaigns while maintaining stable performance and cost efficiency.
  Troubleshoot campaign issues including underspending, poor conversion rates, account restrictions, tracking discrepancies and delivery problems.
• Work closely with creative, account servicing and technical teams to improve campaign performance.
  Research and test new advertising platforms, traffic sources, targeting methods and optimization strategies.
  Stay updated with advertising platform changes, industry trends, policies, algorithms and new advertising technologies.
• Maintain accurate campaign records, performance reports, billing data and internal trackers.
  Prepare weekly campaign performance updates, including results, issues, insights and next-step recommendations.
• Manage multiple campaigns and client accounts while ensuring deadlines and performance targets are achieved.
• Ensure campaign execution follows internal SOPs, tracking requirements and quality standards.
  Take ownership of assigned brands/accounts and proactively identify opportunities to improve performance.
• Utilize AI tools, automation and data analysis tools to improve campaign efficiency, reporting and decision-making.
• Support the team in testing new strategies, tools and advertising resources to improve overall company performance.

About you

• Proven experience (2+ years) in a marketing analytics, marketing performance or similar data-driven marketing role
• Strong proficiency with marketing analytics tools and platforms such as Google Analytics, Tableau, Looker or similar solutions
• Solid understanding of digital marketing channels and campaign management
• Excellent analytical and quantitative skills with the ability to interpret complex data sets
• Proficiency in Microsoft Excel and data manipulation
• Strong written and verbal communication skills with the ability to present data and insights clearly to non-technical stakeholders
• Experience with marketing automation platforms and customer relationship management (CRM) systems
• Knowledge of statistical analysis and testing methodologies
• Bachelor's degree in marketing, business, data science, statistics or a related field
• Attention to detail and strong organisational skills
• Preferred: Experience with SQL or basic programming languages; Familiarity with marketing attribution models; Background in e-commerce or digital marketing performance
• Fluent in English and Chinese to effectively communicate with Chinese-speaking clients