Marketing Planner

About the role

Develop integrated marketing plans (Online/Offline), set promotional schemes, and create 3–6 month master campaign strategies with the agility to pivot directions rapidly based on performance. Take full ownership of monthly overall revenue targets for assigned brand portfolios. Monitor and analyze daily sales metrics during campaign periods to drive performance toward targets.

Key responsibilities

• Develop integrated marketing plans (Online/Offline) and create 3–6 month master campaign strategies with agility to pivot based on performance
• Take full ownership of monthly overall revenue targets for assigned brand portfolios
• Monitor and analyze daily sales metrics during campaign periods to drive performance toward targets
• Pitch proposals, lead discussions, and negotiate with external suppliers and brand partners on campaign strategies, digital ad budgets, and Influencer/KOL execution plans
• Set project directions and drive effective collaboration among external suppliers, digital ads teams, social media teams, and KOL management teams
• Summarize and evaluate sales metrics, campaign efficiency, and ROI using a logical approach to measure results and shape future strategic directions

About you

• Bachelor's or Master's Degree in Marketing, Digital Marketing, or related fields
• Fresh graduates welcome, or 0–2 years of experience in Marketing / Campaign Planning
• Prior internship or hands-on experience in Digital Marketing, Campaign Management, or E-Commerce (specifically in the Gadgets/Tech industry) is an advantage
• Proven track record in managing both online and offline promotion/campaigns/events
• Basic knowledge of digital marketing tools (e.g., Facebook Ads, Google Ads, TikTok Ads, Google Analytics, Social Listening tools) is required
• Strong ability to analyze quantitative data and performance metrics with a logical approach to optimize campaigns and achieve sales targets
• Proactive, self-managed, and highly responsible with ability to adapt quickly in a fast-paced environment
• Excellent communication, coordination, and presentation skills, with ability to collaborate smoothly with suppliers, brand owners, and internal teams
• Good command of English and proficient in using Google Sheets and Microsoft Excel