Marketing Planning Specialist

Key Responsibilities

Go-to-Market & Product Launch

• Lead end-to-end go-to-market planning and execution for TCL TV and Monitor product launches in Thailand.
• Work closely with HQ Product Team, Product Management, Marketing, Sales, Retail, and E-commerce teams to ensure successful product launches.
• Develop product positioning, value propositions, launch strategies, and execution plans.
• Monitor launch performance and recommend optimization actions to drive business growth.

Product Communication & Content Development

• Develop product communication strategies and key messaging for TV and Monitor categories.
• Translate technical features into clear consumer benefits and compelling product stories.
• Lead the creation and localization of product marketing materials, including presentations, videos, brochures, e-commerce content, POSM, and product comparison tools.
• Ensure consistency and accuracy of product communication across all channels.

Market Intelligence & Consumer Insights

• Monitor market trends, consumer behavior, competitor activities, and emerging display technologies.
• Identify customer needs and purchase drivers to support product communication and launch strategies.
• Provide actionable insights to support category growth and business planning.

Qualifications

• Bachelor's degree in marketing, Communications, Business Administration, or related fields.
• At least 3 years of experience in Product Marketing, Category Marketing, Brand Marketing, or related roles.
• Experience in Consumer Electronics, Home Appliances, IT Products, or Technology industries.
• Proven experience in product launches and go-to-market strategy execution.
• Experience working with retail, e-commerce, and channel partners is preferred.
• Experience in TV, Monitor, Gaming, or Display categories will be a strong advantage.