Marketing Program Manager

🗂 We’re Hiring: Marketing Program Manager

🕒 Employment Type: Full-Time

💼 Level: Mid-Level to Senior

We are seeking a strategic, highly organized, and results-driven Marketing Program Manager to lead the planning, coordination, and execution of strategic marketing programs across multiple channels and stakeholder groups. This role will work closely with Marketing, Sales, Product, Creative, Communications, Research, Legal, and external agencies to deliver impactful campaigns, events, content initiatives, and digital marketing programs. Current Marketing Program Manager roles commonly emphasize end-to-end program delivery, cross-functional coordination, stakeholder management, reporting, agency management, and measurable business outcomes. (Accenture)

🎯 Key Responsibilities

• Lead the end-to-end planning and execution of strategic marketing programs and initiatives.

• Develop detailed marketing program plans, timelines, milestones, deliverables, budgets, and success metrics.

• Coordinate multiple workstreams across Marketing, Sales, Product, Creative, Content, PR, Research, and other business functions.

• Develop and execute integrated marketing campaigns across digital, social, content, events, email, and other relevant channels.

• Support go-to-market strategies, product launches, thought leadership initiatives, and customer engagement programs.

• Plan and coordinate virtual, in-person, and industry events, including registrations, communications, logistics, execution, and post-event activities.

• Develop and manage content such as thought leadership articles, case studies, presentations, newsletters, and campaign materials.

• Work closely with creative and content teams to ensure marketing deliverables meet quality, brand, and timeline requirements.

• Manage external agencies, vendors, media partners, and other marketing service providers.

• Monitor program progress, identify risks and dependencies, and implement corrective actions when required.

• Track marketing program performance, campaign results, engagement metrics, and business outcomes.

• Prepare regular performance reports, dashboards, presentations, and updates for marketing leadership and stakeholders.

• Manage marketing budgets, purchase orders, vendor costs, and program-related expenses where required.

• Coordinate stakeholder meetings, capture action items, and ensure timely follow-up on assigned deliverables.

• Maintain marketing calendars, project documentation, workflows, templates, and reporting systems.

• Collaborate with Sales and business teams to ensure marketing programs support customer engagement and business growth.

• Support marketing technology, CRM, automation, analytics, and digital platforms used to execute and measure programs.

• Conduct market, customer, and competitor research to identify opportunities for new marketing initiatives.

• Continuously evaluate program effectiveness and recommend improvements based on data and stakeholder feedback.

• Drive process optimization, operational excellence, and innovation across marketing program execution. ( Accenture)

✅ Requirements

• Proven experience in Marketing Program Management, Marketing Operations, Project Management, Digital Marketing, Campaign Management, or a related field.

• Strong experience managing multiple marketing projects, workstreams, stakeholders, and deadlines simultaneously.

• Excellent understanding of integrated marketing campaigns, digital marketing, content marketing, events, and customer engagement.

• Strong project planning, execution, prioritization, and organizational skills.

• Excellent communication, presentation, stakeholder management, and influencing abilities.

• Experience managing external agencies, vendors, creative teams, or marketing partners is preferred.

• Strong analytical skills with the ability to track campaign performance and translate data into actionable insights.

• Experience with CRM, marketing automation, analytics, project management, and collaboration platforms is an advantage.

• Proficiency in Microsoft Excel, PowerPoint, Google Workspace, Asana, Jira, Salesforce, HubSpot, Marketo, or similar platforms is preferred.

• Strong understanding of marketing KPIs, campaign measurement, reporting, and performance optimization.

• Ability to work effectively in a fast-paced, dynamic, and highly collaborative environment.

• Strong problem-solving skills with a proactive and results-oriented approach.

• Ability to manage budgets, timelines, dependencies, risks, and competing priorities.

• Strong business acumen and understanding of how marketing programs contribute to organizational objectives.

• Experience in technology, advertising, B2B, digital marketing, or agency environments is an advantage. (growthroles)

• Bachelor’s degree in Marketing, Business Administration, Communications, Advertising, Economics, or a related field is preferred.

• Relevant certifications such as PMP, Agile, Scrum, Six Sigma, or marketing certifications are an advantage. (Accenture)

🌟 What We Offer

• Opportunity to lead high-impact marketing programs and integrated campaigns.

• Exposure to digital marketing, events, content, advertising, thought leadership, customer engagement, and marketing technology.

• Opportunity to collaborate directly with Marketing, Sales, Product, Creative, Research, PR, Legal, and senior leadership teams.

• Experience managing regional or multi-market marketing programs and external agency relationships.

• Career progression into Senior Marketing Program Manager, Marketing Operations Manager, Integrated Marketing Manager, Regional Marketing Manager, Head of Marketing Programs, or Marketing Director roles.

• A dynamic, creative, collaborative, and results-driven working environment.

• Professional training, mentorship, marketing certifications, and career development opportunities.

• • Competitive compensation, performance incentives, and comprehensive benefits package.