Marketing Programs Coordinator

• We are seeking a highly organized and detail-oriented Marketing Programs Coordinator to support demand generation and regional marketing programs across EMEA and APAC
• This role plays a critical part in driving pipeline growth
• Working closely with Sales, Marketing, and Operations teams, you’ll support campaign execution, lead management, and performance tracking to ensure prospects receive a seamless experience from first touch through to opportunity creation
• You’ll play a key role in ensuring marketing-generated leads are routed efficiently, followed up promptly, and accurately tracked throughout the funnel, maximizing the impact of marketing investment and contributing directly to business growth
• This is an excellent opportunity for a marketing professional early in their career who has gained some foundational experience and is eager to expand their expertise across demand generation, marketing operations, and sales alignment within a fast-paced B2B environment
• Lead Management & Sales Alignment:
• O Monitor and manage marketing-qualified lead (MQL) workflows across EMEA and APAC
• O Ensure all MQLs are routed appropriately and followed up within established service level agreements (SLAs)
• O Partner closely with regional sales teams to track lead progression and disposition
• O Support lead nurture and follow-up processes to improve MQL-to-SQL conversion performance
• O Maintain visibility into lead status and escalate follow-up gaps when necessary
• CRM & Marketing Operations:
• O Maintain CRM data quality and hygiene, ensuring accurate lead and contact records
• O Support lead routing, campaign attribution, and pipeline administration processes
• O Assist with reporting on campaign performance, intent data analysis, lead conversion metrics, and pipeline contribution
• O Support ongoing process improvements across marketing operations and sales handoffs
• Campaign Support:
• O Support execution of integrated demand generation campaigns across digital channels
• O Assist with email marketing, audience segmentation, campaign deployment, and performance tracking
• O Coordinate campaign assets and timelines with internal stakeholders and external partners
• O Help ensure campaign execution aligns with regional growth objectives
• O Coordinate and support execution of the regional webinar program
• O Support Senior Marketing Manager with strategic events, driving attendee engagement and maximizing follow-up opportunities

Benefits

• Personal time off: A healthy work-life balance is critical to your success at the office. Smarsh offers a “take-what-you-need” time off policy as well as flexible work arrangements
• Life and disability insurance: Fully paid life and disability insurance coverage is provided from the day you start your job
• Wellness program: You’re happier when you’re healthier. So we reimburse a portion of employees’ monthly health club expenses
• Retirement savings: We match a percentage of your retirement savings contributions. Smarsh employer match invests immediately, so it’s yours from day one
• Giving back: Through our community partnership program, Full Circle, employees make a positive difference and receive paid time off for Full Circle activities so they can support the organizations that matter most to them
• Employee assistance program: We offer free and confidential assessments, short-term counseling, referrals and follow-up services to employees for personal or work-related issues to support their mental and emotional well-being
• Parental leave: We want to support our colleagues who are starting a family. Smarsh offers paid leave to help you welcome your new bundle(s) of joy into the world
• Sabbatical: The Smarsh sabbatical program provides a time to recharge, study or simply a time to do something you are passionate about away from the workplace. Employees are eligible after six years of service
• Getting here and home: Biking and taking public transit to work is not only cool but a smart and green thing to do. Smarsh proudly reimburses for monthly transit costs and biking expenses
• Recognition: We’re big on kudos for a job well done. Our employee recognition program enables co-workers to nominate their peers who best embody our core values for recognition
• Healthcare insurance: We provide medical, dental and vision insurance and a flexible spending account that allows you to set aside pre-tax dollars to pay for eligible out-of-pocket expenses
• Cellphones: To support our mobile and geographically dispersed workforce, we offer corporate cellular plan discounts with both AT&T and T-Mobile- Ability to manage multiple projects simultaneously while maintaining attention to detail
• Highly analytical with strong organizational and project management skills
• Exposure to SaaS, technology, compliance, cybersecurity, or enterprise software markets
• Experience working with regional or international B2B demand gen programs
• 2-5 years of experience in B2B marketing, demand generation, marketing operations, or a related role
• Excellent written and verbal communication skills
• Familiarity with CRM platforms such as Salesforce as well as marketing platforms such as HubSpot, 6Sense, Marketo, Pardot, or similar
• Familiarity with emerging trends and best practices for leveraging AI across marketing process, technology and analytics