Marketing Programs Manager

Who you are

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 5 years of B2B demand generation, campaign operations, or global program management experience
• Deep understanding of multi-channel execution across webinars, digital events, direct mailers, and content syndication campaigns
• Proven ability to map campaign themes directly to Product Marketing launch calendars and align execution with sales pipeline goals
• Exceptional collaboration skills with a track record of driving alignment across global field teams, PMM, digital, and revenue organizations in a matrixed environment
• Experience in the cybersecurity, SaaS, or high-growth technology sector
• Strong analytical mindset with experience using campaign performance dashboards to track pipeline influence and ROI
• Proven ability to prioritize ruthlessly, problem-solve independently, and execute with speed in a fast-paced environment

What the job involves

• We’re looking for a Global Marketing Programs Manager to join the Field and Partner Marketing team at Wiz
• In this role, you will report to the Manager of Global Programs & ABM and serve as a central connective hub within the Integrated Marketing organization
• You will collaborate directly with cross-functional partners—including Product Marketing, Campaigns, Field Marketing, CXO, Digital, and Sales/BDR teams—to translate Wiz’s product innovation and campaign themes into scalable global programs
• Your mission is to bridge high-level strategy with regional execution, delivering targeted programs and turnkey frameworks that drive demand, accelerate pipeline attribution, and support customer expansion across core buying personas
• Bridge Strategy & Field Execution: Serve as the connective tissue between Product Marketing (PMM), Campaigns, and regional Field Marketing, translating global messaging pillars and product launches into integrated program playbooks
• Execute Multi-Channel Demand Programs: Design, launch, and manage scalable global initiatives, such as Meeting Makers, Direct Mailers, Virtual Research Summits, and persona-aligned Webinar series, to drive pipeline growth and target whitespace penetration
• Deploy Templatized Initiatives for Scale: Build and maintain turnkey "Event-in-a-Box" frameworks and playbooks that empower regional field teams to localize and execute programs with high consistency and minimal friction
• Support Customer Expansion: Collaborate on campaigns designed to educate the install base and drive adoption/upsell for key product expansion motions
• Measure, Optimize, & Enable: Standardize program reporting and post-campaign assessments. Equip regional Field Marketing and Sales/BDR teams with actionable insights, lead enablement assets, and clear SLAs to maximize pipeline conversion within the 90-day window