Marketing Projects Manager

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

About the Team:

Overview Drive strategic growth initiatives to expand Shopee Philippines’ Monthly Active Users (MAU) within the 18–24 youth demographic, leading end-to-end 0-1 projects from consumer insighting to scalable cross-functional execution.

Job Description:

Strategic Growth & Initiative Ownership

• Identify key growth levers to rapidly scale Shopee's market penetration and engagement among the 18–24 segment.
• Lead end-to-end 0-1 strategic projects: conduct user research, design program frameworks, define key performance metrics, and deliver executive-level tracking and reporting.
• Apply structured problem-solving to uncover root causes of business bottlenecks and implement solutions.

Campaign Strategy & Product Collaboration

• Work in a blended project-and-campaign capacity, designing tactical marketing campaigns that power growth
• Influence Product Management teams to shape feature roadmaps, ensuring smooth, fast rollouts of tech enhancements that serve youth user habits.
• Run continuous ideation, testing, and optimization loops to refine existing initiatives and maximize ROI.

Cross-Functional & Cultural Leadership

• Align diverse internal stakeholders—including Commercial, Brand, Product, and Operations—to ensure cohesive execution.
• Leverage deep context on Philippine youth pop culture, local trends, and digital behavior to create hyper-relevant engagement strategies.

Requirements:

• Strategic Execution: Proven experience managing high-impact strategic projects, strategy consulting, or growth functions within a fast-paced technology company.
• 0-1 Program Management: Demonstrated ability to build initiatives from concept to execution with clear KPI governance and upward visibility.
• Product Savvy: Experience or strong familiarity with Tech Product Management, capable of effectively translating marketing needs into product features.
• Stakeholder Management: Exceptional influence skills to align cross-functional teams and product partners without direct authority.
• Cultural Intuition & Mindset: Deep understanding of PH youth culture, highly self-motivated, fast-paced, and relentless in solving complex operational and growth challenges.