Marketing Research Analyst 1 Post(s)

Responsibilities

• Market Research Conduct primary and secondary market research.
• Study industry trends and emerging market opportunities.
• Analyze customer demographics, preferences, and buying behavior.
• Monitor macroeconomic and sector-specific developments.
• Competitor Analysis Track competitors products pricing, campaigns, and positioning.
• Benchmark company performance against competitors.
• Prepare periodic competitor intelligence reports.
• Identify market gaps and potential opportunities.
• Consumer Insights Conduct customer surveys and interviews.
• Analyze customer feedback and satisfaction data.
• Identify changing customer needs and expectations.
• Build customer personas for different market segments.
• Data Analysis Analyze marketing campaign performance.
• Interpret website, social media, and digital marketing data.
• Use statistical methods to identify patterns and trends.
• Develop dashboards and KPI reports.
• Business Intelligence Prepare weekly and monthly market intelligence reports.
• Present findings to marketing and leadership teams.
• Support product launches with market insights.
• Recommend strategic actions based on research findings.
• Industry Monitoring Track regulatory changes affecting the industry.
• Monitor new technologies and innovations.
• Follow economic indicators relevant to the business.
• Maintain an updated industry knowledge base.

Disclaimer: This job description has been sourced from a public domain and may have been modified by Naukri.com to improve clarity for our users. We encourage job seekers to verify all details directly with the employer via their official channels before applying.