Marketing Research Analyst

Marketing Research Analyst

Tuborg Romania is one of the largest beer producers on the local market and the only brewer in Bucharest developed through a greenfield investment. Tuborg Romania (URBB) has a portfolio of international and Romanian brands, which also includes a diverse selection of specialty beers, reaffirming the company's commitment to offering "The Best Choice for Every Menu". Currently, the portfolio includes the beer brands Tuborg, Carlsberg, Skol, Holsten, Guinness, Kilkenny, Weihenstephaner, Grimbergen, 1664 Blanc, Angelo Poretti, Kirin Ichiban and Bucur, Somersby cider, as well as Granini in the soft drinks market.

Why TUBORG ROMANIA?

Tuborg Romania is powered by engaged, accountable, and passionate people who take initiative, act with ownership, and work collaboratively to deliver strong business results. We offer a professional environment where performance, partnership, and continuous development are valued across the organization.

The Role

We are looking for a Marketing Research Analyst to turn consumer, market and performance data into clear insights that guide strategic and commercial decisions. Reporting to the Marketing Services Director, you will work closely with marketing and commercial teams, senior stakeholders, international partners and research agencies to:

• Strengthen data-driven decision-making across brands through robust, fact-based analysis.

• Support pricing, elasticity, promotional effectiveness and competitive benchmarking initiatives.

• Develop forward-looking consumer and market perspectives to identify growth opportunities and inform innovation and investment decisions.

• Create frameworks, dashboards, toolkits and predictive solutions that improve performance visibility and accountability.

• Coordinate with international research partners and agencies, ensuring methodological rigor and alignment with business needs.

• Build analytical capability across marketing and commercial teams by sharing best practices and practical know-how.

What We Expect

• At least three years of experience in commercial analytics, strategic insights, market research or data tooling.

• Hands-on experience with Nielsen, YouGov or similar platforms, together with a solid understanding of research methodologies.

• Strong quantitative research capabilities and a good understanding of qualitative research.

• The ability to simplify complex data and translate it into clear recommendations and commercial actions.

• Confidence, autonomy and a proactive, hands-on approach.

• A collaborative mindset and the ability to build trusted relationships with stakeholders and external partners.

• Curiosity about AI-enabled tools and their practical business applications.

• Experience in FMCG or an insights agency is strongly preferred.

What We Offer

• A high-impact role with direct exposure to marketing and commercial decision-making.

• The opportunity to influence brand and business strategy through meaningful consumer and market insights.

• Space to develop innovative analytics, dashboards, predictive solutions and AI-enabled tools.

• A professional and collaborative environment that values ownership, curiosity and continuous development.

• Meal vouchers, private medical insurance, life insurance and company product benefits.

• Ongoing learning and development opportunities.