Marketing Specialist

该职位来源于猎聘 Job Summary: The Marketing Specialist will be part of the Product Management team with a strong focus on marketing. The role shall drive the transformation from classical feature, advantage, benefit to a customer centric value selling approach to bring our marketing to the next level. This comprises also the segmentation as well as analysis of customer needs and pain points to derive to product requirements and related value message. Training our internal sales as well as external partners for enhanced selling capabilities complements this initiative in accordance with upgrading the related marketing material concept.

Essential Duties and Responsibilities:

• Elevating our marketing to the next level. Away from feature advance benefit to customer centric value selling approach  Review current marketing material structure and define future desired state  Tailor material and sales training for indirect channel
• Improve marketing capabilities of team and foster marketing mindset
• Understanding international specifics and represent global view within the team
• Expert in clustering and segmentation  Drive Voice of Customer: From paint point to value proposition  State of the art approach in requirements collection  Ability to target specific segments
• Creating and maintaining regional macro and micro environment analysis (PEST)
• Improving and structuring training  Train internal sales organization and external partners around the globe virtually (SI and SEA)  Use of Webinars, eDemo, online webcast  Ensure training has desired effect. Validate that training has been understood by the targeted audience
• Organize and coordinate content centrally Required Knowledge, Skills and Abilities
• Strong experience in Voice of Customer, solution and value messaging approaches
• Advanced writing skills in English
• Proficient in digital topics with a strong digital mindset
• Experience in Design Thinking desired
• Proficiency in PowerPoint presentation creation
• International experience desired Minimum Education / Experience Required:
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master’s degree (MBA or MSc in Marketing) preferred
• 3+ years’ experience in a marketing role with a proven track record of designing and implementing marketing activities
• 1+ year experience in sales trainings is a plus