Marketing Specialist

Marketing Specialist

Key Responsibilities

· Develop and implement marketing strategies to increase brand awareness, generate leads, and drive sales.

· Plan, execute, and evaluate marketing campaigns across digital and traditional channels.

· Manage the company's social media accounts and create engaging content, including photos, videos, reels, and promotional materials.

· Coordinate seasonal promotions, product launches, events, and customer engagement initiatives.

· Monitor campaign performance and prepare reports with recommendations for improvement.

· Conduct market research and competitor analysis to identify new business opportunities.

· Collaborate with the sales and operations teams to ensure marketing activities align with business objectives.

· Stay updated on digital marketing trends, tools, and best practices.

Qualifications

· Bachelor's degree in marketing, Business Administration, Communications, or a related field (preferred).

· Knowledge of digital marketing platforms, social media management, and content creation.

· Experience in marketing, branding, sales support, or campaign management is an advantage.

· Strong communication, presentation, and interpersonal skills.

· Creative, organized and proactive

· Comfortable creating content and representing the company when needed.

· Experience in retail, trading, construction materials, hardware, or hospitality is an advantage but not required.