Marketing Specialist

Job Title: Marketing Specialist

Location: Mohali, Punjab
Experience: 2-4 Years

Role Overview

The Marketing Manager will own iProfit's digital marketing function, including website, SEO, social media, paid advertising, and content marketing. The role focuses on driving brand visibility, lead generation, and measurable business growth while working closely with Sales and Business Development teams.

Key Responsibilities

• Manage website performance, SEO, and social media strategy.
• Plan, execute, and optimize Google Ads and Meta Ads campaigns.
• Own the content lifecycle from planning and publishing to performance analysis.
• Collaborate with Sales and BD teams to align marketing initiatives with business goals.
• Monitor campaign performance and optimize marketing efforts based on data.
• Build and strengthen in-house capabilities across digital marketing channels.
• Stay updated with the latest digital marketing trends and best practices.

Required Skills & Qualifications

• 2-4 years of experience in B2B Digital or Growth Marketing.
• Good understanding of SEO, including keyword research, on-page optimization, and technical SEO.
• Experience with Google Ads, Meta Ads, and campaign performance analysis.
• Knowledge of social media strategy, content planning, and content marketing.
• Familiarity with Google Analytics or similar marketing analytics tools.
• Strong analytical, communication, and problem-solving skills.
• Ability to take ownership, manage multiple priorities, and work independently.
• Experience in SaaS, ERP, or technology marketing will be an added advantage.