Marketing Specialist

Job Responsibilities:

• Monitor and observe industry market conditions such as growth, market share, market trends as well as threats and opportunities.
• Assist in developing marketing plans and strategies, product positioning, targeting communications, and messaging for different brands/or products that the company carries and ensure its effective implementation.
• Conducting market research to find answers about customers' requirements, habits, and trends
• Implement and maintain an effective marketing awareness program for the company.
• Brainstorming and developing ideas for creative marketing campaigns
• Establishing goals and objectives in order to reach our customers through appropriate marketing channels (digital and traditional)
• Assist in creating marketing materials that generate awareness of special sales campaigns/promotions, loyalty offers to existing customers in coordination with the Marketing programs
• Assist and execute wide marketing campaigns/promotions on different levels of customers in coordination with Marketing programs
• Conduct customer visits, gather feedback, and come up with any possible improvements that will address the concerns gathered
• Assist in outbound and inbound marketing activities by demonstrating expertise in various areas (content development, and optimization, advertising, event planning, and others)
• Promoting brand awareness through marketing efforts
• Supporting the marketing team with marketing activities by demonstrating expertise in various areas, including optimization, advertising, social media, direct marketing, and event planning.
• Assist with all internal and external marketing campaigns, producing content for projects and initiatives to enhance lead generation
• Coordinate and work with the Marketing Team to come up with new marketing and branding strategies to attract new customers and penetrate untapped markets
• Perform other related functions assigned by the superior from time to time.

Qualifications

• Graduate of BS degree in Marketing Management
• A minimum of 3 years of work experience in a Marketing job preferably within the automotive industry is an advantage
• Experience in product launches and marketing campaigns, excellent communications, and presentation skills.
• Experience in planning and leading initiatives, well versed in marketing concepts, innovative, resourceful, proactive, and result oriented.
• Above Communication and Interpersonal Skills
• With a positive attitude and can interact at different levels in the organization
• Willing to be assigned in Laguna St., Sta. Cruz, Manila