Marketing Specialist

Job Requirement:

• Min Diploma in Marketing, Mass Communication, Public Relations, Business Administration, or a related field.
• Minimum 1–4 years of experience in Influencer Marketing, KOL Management, Social Media Marketing, or Digital Marketing.
• Proven experience managing end-to-end influencer marketing campaigns across Tiktok Platform.
• Strong network of influencers, content creators, talent agencies, and media partners is preferred.
• Excellent negotiation and relationship management skills with the ability to build long-term partnerships.
• Strong project management skills with the ability to manage multiple campaigns simultaneously while meeting deadlines.
• Analytical mindset with experience using campaign performance metrics, reporting tools, and ROI analysis to optimize marketing performance.
• Good understanding of social media trends, platform algorithms, content strategies, and emerging digital marketing trends.
• Excellent communication and presentation skills in both written and spoken English and Bahasa Malaysia.
• Creative thinker with the ability to identify innovative influencer collaboration opportunities that align with brand objectives.
• Detail-oriented, proactive, and able to work independently in a fast-paced environment.
• Proficient in Microsoft Office (Excel, PowerPoint, Word) and familiar with social media analytics tools. Experience with influencer marketing platforms is an added advantage.
• Willing to travel for campaign activations, content shoots, events, and influencer engagements when required.

Preferred Qualifications

• Experience in the beauty, skincare, cosmetics, FMCG, or e-commerce industry.

• Experience managing campaign budgets and evaluating influencer performance using data-driven insights.

Job Description:

• Define, create, and manage marketing acquisition efforts across awareness, consideration, and conversion using multiple channels.
• Analyse and identify the best content promotion trend to give further key recommendations in order to discover other ways of reaching customers and driving sales traffic.
• Handling the end-to-end process of the influencer marketing strategist, starts from approaching suitable KOL/ Influencer, creating & present the brief, and reviewing their performance.
• Ensure that a brand remains recognizable, up to date, and exciting to customers.
• Making sure that branding is consistent across advertising and campaigns.
• Forecast marketing campaign growth and ROI for marketing campaigns, working closely with product development and business development team.
• Supervising advertising, product design, and other forms of marketing to maintain consistency in branding.
• Plan and execute beauty-related events, product launches, and influencer collaborations.
• Manage KOL/Influencer seeding for campaign to create brand awareness and publicity.
• Any additional ad-hoc tasks given by supervisor.