Marketing Specialist

Qualifications:

• Bachelor's Degree in Marketing Management, Business Administration, or any related field.
• At least 2–3 years of experience in sales, marketing, or a related industry.
• Proven experience in developing and executing marketing campaigns across digital and social media platforms.
• Experience in increasing social media presence and audience engagement.
• Excellent written, verbal, research, and communication skills.
• Knowledge of web technologies, digital marketing, and social media management.
• Familiarity with SEO/SEM, website management, and basic web design is an advantage.
• Proficient in Microsoft Office applications and other relevant computer software.

Job duties and responsibilities:

1. Conduct comprehensive market research on the generator industry, focusing on the competitive landscape, market segmentation, product positioning, and target customers. Prepare and present periodic reports on research findings to management and department heads.
2. Profile the company's ideal customers and develop and implement marketing strategies to generate additional sales leads.
3. Conduct monthly analyses of competitors' products, pricing, and marketing strategies, and prepare periodic reports highlighting key insights and recommendations.
4. Monitor the company's lead management system to identify potential sales prospects and qualified leads, and coordinate with the sales team for proper lead assignment.
5. Collaborate with the sales teams of each brand to identify high-value customer accounts and target industries. Support the sales team in expanding into these markets by developing informative marketing materials and creating compelling presentations.
6. Work closely with cross-functional teams to showcase company achievements, completed projects, and success stories through social media posts, website articles, infographics, videos, case studies, and customer testimonials.
7. Capture, edit, and produce high-quality photos and videos for use on social media, the company website, and other marketing channels.
8. Manage and maintain the company website, ensuring that product, service, and company information is accurate and up to date.
9. Track, analyze, and optimize keywords and search engine rankings to increase organic (non-branded) website traffic through SEO initiatives.
10. Plan and coordinate workshops, conventions, trade shows, customer visits, warehouse tours, and virtual or in-person events to increase brand awareness and promote the company's products and services.
11. Perform other related duties as may be assigned by the immediate superior or manager.