Marketing Specialist

About PB Tech

PB Tech is New Zealand’s one of largest reseller of computer hardware and related technology, established in 1993. With a focus on providing top-tier computer hardware, consumer electronics, IT solutions and home appliances, PB Tech has built a strong reputation for quality products, customer service and competitive pricing. Operating nationwide, PB Tech offers a wide range of products including laptops, computers, smartphones, cameras, gaming equipment and smart home devices, among others. As NZ’s leading reseller of technology, we pride ourselves on being at the forefront of technology trends and delivering exceptional value to our customers.

The Opportunity

As a Marketing Specialist, you will be responsible for planning, developing and executing marketing initiatives across a variety of platforms including digital channels, direct marketing and in-person activations. You will work closely with internal departments and external suppliers to deliver impactful campaigns that promote products and services to both consumer and commercial audiences.

What You’ll Do

• Develop and execute integrated marketing campaigns across digital, print, social media, email and in-store channels
• Manage campaign timelines, budgets, assets and performance reporting to ensure objectives are achieved
• Create engaging marketing content, including product launches, promotional communications, EDMs, website content, and social media campaigns
• Analyse campaign performance and customer insights to identify opportunities for optimisation and growth
• Work closely with product managers, sales teams, retail operations and commercial business units to align marketing initiatives with business priorities
• Coordinate with external agencies, media partners and suppliers to deliver high-quality marketing activities on time and within budget
• Support the development of strategic marketing plans to increase brand awareness, customer engagement, and revenue growth
• Assist in the planning and delivery of trade shows, supplier events, product launches and customer-facing promotional activities
• Monitor market trends, competitor activities and emerging technologies to identify new marketing opportunities
• Ensure all marketing communications maintain PB Tech's brand standards and deliver a consistent customer experience

What You’ll Bring

• Minimum 2–3 years of proven marketing experience, preferably within technology, retail, e-commerce, or a fast-paced commercial environment
• Demonstrated success in planning, executing and measuring multi-channel marketing campaigns
• Strong written and verbal communication skills with the ability to translate technical information into customer-friendly messaging
• Experience with digital marketing platforms, email marketing systems, social media advertising and website content management
• Strong analytical skills and ability to interpret campaign data to drive continuous improvement
• Excellent stakeholder management skills with the ability to build productive working relationships across multiple departments
• Strong organisational and project management capabilities with exceptional attention to detail
• Commercially minded with a customer-centric approach to marketing
• Ability to manage multiple priorities and meet deadlines in a fast-moving environment
• Passion for technology and a genuine interest in the latest IT products and innovation

What we offer

• Staff purchasing benefits on a wide range of IT and tech products
• Access to exclusive discounts and deals through partner brands and lifestyle providers
• Access to PB Boost (our wellbeing program) including activities, health initiatives and wellness support
• Collaborative and supportive team culture with a strong focus on inclusivity and growth
• Southern Cross Health Insurance (Wellbeing One plan) after 1 year of full-time employment
• Training and development opportunities to support your career growth
• Internal career progression and opportunities across a nationwide business
• Referral bonus programme for bringing great people into the team
• Access to wellbeing support such as EAP services and mental health resources
• Regular team events, competitions and engagement activities to keep things fun and connected