Marketing Specialist

Key Responsibilities

• Plan, build, and optimize Google Ads campaigns — Search, Performance Max, Display, YouTube — for travel products.
• Manage Meta Ads (Facebook & Instagram) — lead gen, retargeting, conversion, and engagement campaigns.
• Generate qualified leads for UAE visas, flight tickets, holiday packages, hotel bookings, airport transfers, and group/family travel — including the Philippine and other expat markets.
• Track the full journey from ad → inquiry → qualified lead → booking → revenue, working closely with the sales team on lead quality.
• Set up and manage GA4, Google Tag Manager, Meta Pixel/Conversions API, and offline conversion imports.
• Run continuous A/B testing on creatives, copy, and audiences to improve CTR, CPL, and lead quality.
• Conduct keyword, audience, and competitor research; monitor market and advertising trends.
• Prepare weekly/monthly performance reports (CPL, CPA, ROAS, conversion rate, revenue generated).

Requirements

• 2–5+ years of hands-on Google Ads & Meta Ads experience, ideally in travel, tourism, visas, hospitality, or another lead-gen industry.
• Strong knowledge of GA4, Google Tag Manager, conversion tracking, and remarketing.
• Proven ability to manage budgets and optimize campaigns independently for ROI/ROAS.
• Data-driven mindset — comfortable analyzing lead quality, not just campaign clicks.
• Google Ads and/or Meta Blueprint certification is a plus.
• Experience with WhatsApp lead generation and CRM/lead-management tools is a plus.
• Basic understanding of SEO is a plus.
• Arabic and English communication skills are an advantage.

⭐ What We're Looking For
Someone who can take ownership of our lead-generation strategy and show measurable results — qualified leads, bookings, and revenue — not just someone who boosts posts.

Pay: AED2,500.00 - AED5,000.00 per month

Work Location: In person