Marketing Specialist

Location: Remote (Preferable if the candidate location is Bengaluru)

About the Role:

We are looking for a Marketing Specialist to develop and execute effective marketing strategies that strengthen brand awareness, drive customer engagement, and support business growth. The ideal candidate will have strong experience in digital marketing, content creation, campaign management, market research, and performance analysis, with the ability to translate business objectives into impactful marketing initiatives

Roles and Responsibilities:

• Market Research: Conduct research on the Indian market, industry trends, and competitor activities to identify opportunities and insights for marketing strategies.

• Marketing Strategy: Develop and execute marketing strategies and campaigns that align with business goals and objectives, targeting specific customer segments. Content Creation: Create and curate compelling content, including blog posts, whitepapers, case studies, and videos, to educate and engage the target audience.

• Social Media Management: Manage and grow our social media presence by creating and scheduling posts, monitoring engagement, and analyzing performance.

• Email Marketing: Develop and execute email marketing campaigns, newsletters, and drip campaigns to nurture leads and maintain customer engagement.

• SEO and SEM: Optimize website content for search engines (SEO) and manage paid advertising campaigns (SEM) to drive traffic and conversions.

• Event Planning: Coordinate and manage both virtual and physical events, such as webinars, conferences, and trade shows, to promote our AI solutions.

• Marketing Analytics: Track and analyze the performance of marketing campaigns and initiatives, using data to make data-driven decisions and report results to the management team.

Requirements:

• Masters or MBA in Marketing, Business, or a related field.

• Strong knowledge of digital marketing channels and tools.

• Proficiency in using marketing software and analytics tools.

• 3+Years of experience marketing role.

• Collaborative and able to work effectively in a team.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.