Marketing Specialist

JD for Marketing Specialist -

We are looking for a hands-on Marketing Specialist with 2 - 3 years of experience in digital/B2B marketing, preferably in technology, SaaS, AI, DeepTech, or ClimateTech. The role requires an independent executor who can take ownership of campaigns and content from planning through execution and optimization, rather than functioning only as a campaign coordinator.

The ideal candidate combines strong writing, creative storytelling, performance marketing, marketing automation, analytics, and business-oriented execution.

Key Responsibilities -

• Plan and independently execute digital, B2B, lead-generation, and selected offline marketing campaigns.
• Create high-quality blogs, thought-leadership content, case studies, newsletters, website content, social media content, presentations, brochures, and other marketing collaterals.
• Develop creative campaign ideas, compelling marketing narratives, and strong storytelling aligned with the companys technology and climate-focused offerings.
• Manage SEO, Google Ads, LinkedIn Ads, and performance marketing activities; track CPL conversions, campaign ROI, and other relevant performance metrics.
• Manage CRM and marketing automation, including email campaigns, lead nurturing, audience segmentation, lead scoring, and database hygiene.
• Support product marketing, go-to-market (GTM) campaigns, webinars, conferences, exhibitions, events, and sales-enablement initiatives.
• Work closely with Sales, Product, Design, and Content teams to align campaigns, messaging,collateral, and lead-generation activities with business objectives.
• Conduct market and competitor research, identify target segments, and uncover new marketing opportunities.
• Use AI tools for research, content creation, campaign ideation, personalization, productivity, and marketing workflows.
• Analyze marketing data and continuously optimize campaigns, content, channels, and budgets based on performance.
• Manage and update the company website, CRM, marketing platforms, and relevant digital marketing tools

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Required Qualifications & Skills -

• 2 - 3 years of hands-on experience in digital/B2B marketing.
• Strong writing, blog writing, content creation, and editing skills.
• Creative thinking, storytelling, and ability to develop compelling marketing narratives.
• Hands-on knowledge of SEO and performance marketing.
• Experience with Google Ads and LinkedIn Ads.
• Working knowledge of CRM and marketing automation, including email campaigns, segmentation, lead nurturing, and lead scoring.
• Strong understanding of social media and email marketing.
• Knowledge of web analytics/GA4 and marketing performance metrics.
• Ability to use AI tools for research, content, campaign creation, personalization, and productivity.
• Strong communication, ownership, execution, research, and organizational skills.
• Ability to work independently, manage multiple priorities, and deliver within agreed timelines.
• Experience in technology, SaaS, AI, DeepTech, ClimateTech, Geospatial, IoT, Big Data, Cloud, Energy, or related technology domains.
• MBA in Marketing/Communications or a relevant qualification.