Marketing Specialist

About Us

Clove (TrustHub Inc., Tokyo) runs Clove Oripa — the platform that pioneered online oripa in Japan and is now one of Japan's leading TCG / oripa services. Clove HK is the growth engine for our overseas markets,our business spans multiple markets including Traditional Chinese-speaking regions (Hong Kong, Taiwan). We're a fast-moving team that values both data and creativity.

About the role

We're looking for a Marketing Specialist to run Clove's social media presence (Instagram, Threads) and lead KOL/influencer collaborations. Reporting directly to our Social Media & Influencer Lead, you'll be the frontline voice between the brand and our fan community.

Key responsibilities

• Plan, schedule and publish content across Instagram, Threads and other social platforms, maintaining a consistent posting cadence and brand tone
• Design and run social media campaigns (giveaways, interactive activations, etc.) to drive engagement and follower growth
• Source, negotiate with and manage KOL/influencer partners (primarily Hong Kong and Taiwan) — from outreach and briefing through to performance tracking
• Monitor social platform metrics (reach, engagement rate, follower growth), compile regular performance reports and recommend optimizations
• Keep a pulse on TCG/pop-culture trends and competitor activity to inform content and campaign ideas
• Collaborate with content, design and operations teams to keep assets, campaigns and schedules aligned

Requirements

• ~2 years of experience in social media management or KOL/influencer marketing (in-house brand or agency experience a plus)

• Hands-on experience liaising with and following up KOLs/influencers — outreach, negotiation, briefing and ongoing relationship management

• Solid understanding of how Instagram and Threads content and community dynamics work

• Basic data analysis skills — comfortable reading platform insights and using them to optimize content

• Proactive and accountable, able to independently manage multiple projects and partners

• Japanese language ability is a strong plus

• Interest in TCG or collectible/pop culture is a strong plus

Benefits

• Guaranteed Double Pay (13th-month salary) upon completion of each year of service
• Performance bonus (discretionary, paid twice a year, based on company results and individual performance)
• Annual leave, MPF, medical insurance, birthday & marriage leave
• Flexible hours (core time 12:00–17:00)