Marketing Specialist

Lower Hutt, Full Time, Marketing
Please Quote Reference Number 18988
**- Broad role across digital, content, campaigns and events

• Work with multiple leading equipment brands
• Permanent, full-time position based in Lower Hutt**

About Central Group

Central Group has been operating since 1996, providing materials handling and construction equipment across New Zealand. We represent leading brands, including Heli and STILL forklifts, and Takeuchi and Wacker Neuson construction equipment.

We are looking for a practical, hands-on Marketing Specialist to plan, coordinate and deliver marketing activity across our business units and represented brands.

About the Role

This varied role covers digital marketing, campaigns, content, websites, social media, email marketing, advertising, product launches and events. You will work closely with our sales and branch teams while coordinating agencies, contractors and supplier marketing teams.

Key responsibilities include:

• Developing marketing plans and campaign calendars aligned with business and sales priorities
• Delivering campaigns across digital, email, social media, website, print and other channels
• Coordinating product launches, customer communications and promotional activity
• Maintaining website content, landing pages and search visibility
• Planning and monitoring paid Google and social media campaigns
• Creating or coordinating written content, graphic design, photography, video, case studies and customer stories
• Organising events, exhibitions and supplier promotions
• Preparing clear briefs and managing external agencies, contractors and suppliers
• Monitoring marketing performance, lead generation and agreed KPIs
• Providing practical reporting and recommendations to improve future activity
• Ensuring marketing work is accurate, on-brand, on time and within approved budgets

What We're Looking For:

• Experience in marketing, communications or digital marketing
• Experience in a broad marketing role, ideally within a multi-brand or business-to-business environment
• Strong campaign, website, email marketing, social media and content coordination skills
• Experience with paid digital activity and marketing analytics
• Excellent writing, proofreading and organisational skills
• Confidence working with agencies, contractors, suppliers and internal stakeholders
• The ability to work independently, manage competing priorities and take projects from brief through to delivery
• A proactive, commercially focused approach with strong attention to detail

What We Offer:

• A broad, hands-on role with genuine ownership of marketing activity
• The opportunity to work across multiple brands, products and business units
• A varied mix of digital, content, campaign and customer-focused work
• Close collaboration with sales, branch and leadership teams
• A supportive, team-focused working environment

If you are an organised and commercially minded marketer who enjoys turning ideas into practical, measurable marketing activity, we would like to hear from you.

Apply now. We may appoint early if the right candidate is found.

Applicants must have the right to live and work in New Zealand.