Marketing Specialist (Hybrid)

The Marketing Specialist is responsible for planning, executing, and monitoring marketing initiatives that support brand awareness, customer engagement, lead generation, and overall business growth. The role works closely with internal teams and external partners to develop effective marketing campaigns and ensure successful execution across various channels.

Key Responsibilities

• Develop and execute marketing campaigns aligned with the company’s business objectives and target market.
• Assist in developing and implementing marketing strategies, programs, and promotional activities.
• Create engaging marketing materials and content for digital and offline channels.
• Manage and maintain social media platforms, including content planning, posting, and engagement.
• Conduct market research and competitor analysis to identify market trends, customer needs, and business opportunities.
• Coordinate with internal teams, agencies, vendors, and external partners for marketing initiatives and campaigns.
• Monitor and analyze campaign performance, engagement, leads, and other key marketing metrics.
• Prepare marketing reports, presentations, and performance updates for management.
• Support events, activations, product launches, and other promotional activities.
• Ensure consistency of brand messaging and visual identity across marketing materials and communication channels.
• Manage marketing calendars, timelines, and campaign deliverables to ensure projects are completed on time.
• Assist in managing marketing budgets and coordinating with vendors and suppliers.
• Recommend improvements based on campaign results, customer insights, and market trends.
• Stay updated on emerging marketing trends, digital platforms, and industry best practices.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, Advertising, or a related field.
• At least 2–4 years of experience in marketing, digital marketing, brand management, campaign management, or a related field.
• Experience in developing and executing marketing campaigns and promotional activities.
• Strong understanding of digital marketing, social media, content marketing, and marketing communications.
• Experience in market research, competitor analysis, and customer insights.
• Strong written and verbal communication skills.
• Excellent project management and organizational skills, with the ability to manage multiple projects and deadlines.
• Strong analytical and problem-solving skills.