Marketing Strategy

About the role

This role involves researching markets and analysing competitors across all sales channels (Traditional Trade, Modern Trade, B2B, B2C), developing sales and marketing plans with analysis and monitoring of promotional activities, and creating short and long-term plans for sales teams across channels in collaboration with the sales manager.

Key responsibilities

• Research markets and analyse competitors across all sales channels (Traditional Trade, Modern Trade, B2B, B2C)
• Develop sales and marketing plans with analysis and monitoring of promotional activity results
• Create short and long-term plans for sales teams across channels in collaboration with the sales manager
• Drive product sales to meet company targets
• Support implementation of marketing plans, campaigns, and activities
• Coordinate internal teams and external partners in developing content and social media posting schedules
• Allocate and manage marketing budgets as assigned

About you

• Bachelor's degree in Business Administration
• Minimum 3 years of experience in marketing planning, strategy, or promotional activities
• Understanding of all sales channels: TT, MT, B2B, B2C
• Proficient in Excel and PowerPoint
• Strong analytical, communication, and negotiation skills
• Creative, detail-oriented, and able to work well in a team