Marketing Strategy Section Manager/Assistant – Regional Market Development

Marketing Strategy Section Manager/Assistant – Regional Market Development

Job Summary

Drive regional marketing strategies to expand market presence, increase brand awareness, identify business opportunities, and support sustainable business growth through data-driven marketing initiatives.

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Key Responsibilities

• Develop and execute regional marketing strategies to drive business growth and market expansion.
• Analyze market trends, competitor activities, customer behavior, and consumer insights to identify new business opportunities.
• Plan and implement regional market expansion initiatives aligned with business objectives.
• Develop customer acquisition and customer retention strategies to strengthen brand awareness and customer engagement.
• Plan, coordinate, and execute offline marketing campaigns, events, seminars, and promotional activities.
• Manage marketing budgets and monitor campaign performance to maximize Marketing ROI.
• Analyze sales performance, market insights, and campaign effectiveness to optimize marketing strategies.
• Establish KPIs and monitor project performance to ensure business objectives are achieved.
• Prepare marketing reports and present business insights and recommendations to management.
• Collaborate with cross-functional teams to ensure successful execution of marketing initiatives.

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Qualifications

• Bachelor's degree or higher in Marketing, Business Administration, or a related field.
• At least 5 years of experience in Marketing Strategy, Trade Marketing, Regional Marketing, Business Development, or related fields.
• Strong knowledge of regional marketing strategy, market expansion, and offline marketing.
• Experience in Market Analysis, Consumer Insights, Sales Analysis, and Marketing Performance.
• Experience managing marketing campaigns, promotional activities, and events.
• Strong project management, planning, and budget management skills.
• Proficient in Microsoft Excel and PowerPoint.
• Experience using Power BI or other data visualization tools is an advantage.
• Strong analytical, problem-solving, and communication skills.
• Able to work collaboratively with cross-functional teams and manage multiple projects.