Marketing Supervisor

About the role

This role supports the execution of integrated marketing campaigns across digital, public relations, partnerships, offline marketing, and product launches. You will coordinate content creation, influencer relationships, campaign materials, store activations, market research, and cross-functional collaboration to deliver marketing initiatives across assigned brands.

Key responsibilities

• Support the development and execution of digital marketing and social media plans across assigned brands
• Coordinate monthly and campaign-based content calendars for platforms such as Facebook, Instagram, TikTok, LINE, and other relevant digital channels
• Coordinate the production of social media content including key visuals, short-form videos, reels, photography, promotional content, and campaign materials
• Review basic content details including product information, prices, promotion mechanics, campaign periods, captions, and key messages before publication
• Support paid media campaigns by coordinating campaign assets, promotional information, timelines, and required materials with the Digital Media team
• Monitor social media and campaign performance and identify content formats, messages, or activities that perform well
• Support PR and communication activities for product launches, new store openings, brand campaigns, collaborations, and corporate initiatives
• Coordinate with PR agencies, media, influencers, bloggers, KOLs, and content creators
• Assist in preparing influencer briefs, media information, campaign key messages, product information, and communication materials
• Coordinate product seeding, media reviews, influencer visits, campaign postings, and publication schedules

About you

• Stay updated on social media trends, consumer behaviors, emerging platforms, and relevant cultural moments that can be adapted for brand communication
• Maintain and update influencer, KOL, media, and partner databases
• Track influencer and media deliverables to ensure that agreed content, timelines, and brand requirements are met
• Monitor PR, influencer, and social coverage and prepare basic performance summaries
• Identify and support potential partnership opportunities with relevant businesses and industries such as fitness, fashion, lifestyle, entertainment, banking, property, events, retail, and other strategic partners
• Conduct regular market and competitor research covering products, pricing, promotions, customer experience, communication, store activities, and emerging trends
• Conduct store visits, market surveys, and competitor checks when required
• Prepare marketing documents, campaign briefs, reports, presentations, meeting materials, and project updates
• Maintain organized campaign files, artwork records, marketing calendars, store lists, supplier information, and related documentation
• Work closely with Marketing Managers and Brand Teams to understand campaign priorities and business objectives

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, Advertising, Public Relations, or a related field.
• Minimum 3–5 years of experience in Marketing, Brand Marketing, Digital Marketing, Integrated Marketing Communications, Retail Marketing, F&B Marketing, or a related field.
• Experience in restaurants, food & beverage, retail, lifestyle, hospitality, FMCG, or consumer-facing businesses is highly preferred.
• Good understanding of social media platforms including Facebook, Instagram, TikTok, LINE, and current digital content trends.
• Experience coordinating marketing campaigns, agencies, creative production, events, partnerships, or influencers.
• Able to understand basic marketing and campaign performance metrics.
• Strong coordination and project management skills with the ability to manage multiple projects simultaneously.
• Strong attention to detail, particularly in checking prices, promotion mechanics, campaign periods, artwork, and marketing materials.
• Good communication, presentation, and interpersonal skills.
• Able to work effectively with both internal and external stakeholders.
• Proactive, responsible, solution-oriented, and comfortable working in a fast-paced environment.
• Good command of Thai and English, both written and spoken.
• Proficiency in Microsoft PowerPoint, Excel, and other relevant productivity tools.