Marketing Supervisor

Job Summary

We are looking for a creative, strategic, and results-oriented Marketing Supervisor who will lead the planning, development, and execution of marketing initiatives across digital and traditional channels. The ideal candidate is a strong content writer, creative thinker, and digital marketer with hands-on experience in SEO, social media management, Canva, paid advertising, and online promotions.

The Marketing Supervisor will be responsible for strengthening the company's online presence, developing engaging content and visual materials, managing digital campaigns, and driving brand awareness, engagement, leads, and applications through various marketing platforms.

Key Responsibilities

1. Content Writing & Content Strategy

• Develop high-quality, engaging, and persuasive content for websites, social media platforms, blogs, newsletters, job boards, advertisements, and other marketing channels.
• Write compelling captions, articles, blogs, promotional materials, job advertisements, email campaigns, and marketing copy.
• Develop content strategies and editorial calendars aligned with company goals and target audiences.
• Research industry trends, competitors, keywords, and audience interests to generate relevant and timely content.
• Adapt writing style, tone, and messaging according to the platform and target audience.
• Proofread and edit marketing materials to ensure proper grammar, clarity, accuracy, consistency, and brand alignment.
• Create fresh content ideas and campaigns that increase engagement, brand awareness, website traffic, leads, and applications.
• Repurpose existing content into social media posts, blogs, infographics, videos, and other digital formats.
• Ensure all content follows the company's branding, messaging, and communication standards.

2. SEO & Website Marketing

• Develop and implement SEO strategies to improve the company's online visibility and organic search rankings.
• Conduct keyword research and identify relevant search terms for website pages, blogs, job postings, and marketing campaigns.
• Create SEO-friendly content using appropriate keywords, headings, meta descriptions, and other on-page SEO techniques.
• Monitor website traffic, search rankings, engagement, and other SEO performance indicators.
• Identify opportunities to improve website content, structure, and search visibility.
• Stay updated on SEO trends, search engine algorithm changes, and digital marketing best practices.
• Work with relevant teams to improve website content and overall user experience.

3. Social Media Management

• Manage and grow the company's presence across Facebook, LinkedIn, Instagram, TikTok, and other relevant platforms.
• Develop monthly and weekly social media content calendars.
• Create engaging posts, captions, campaigns, and promotional content.
• Monitor social media trends and identify opportunities to increase reach and engagement.
• Respond to or coordinate responses to comments, inquiries, and messages when needed.
• Track social media performance and provide recommendations to improve engagement and audience growth.
• Maintain consistent branding and messaging across all social media channels.

4. Graphic Design & Canva

• Create professional and visually engaging pubmats, social media graphics, banners, posters, advertisements, presentations, and other marketing materials using Canva.
• Develop creative concepts and visual designs that effectively communicate marketing messages.
• Ensure all marketing materials follow the company's branding guidelines.
• Collaborate with internal teams to develop creative materials for campaigns, events, promotions, recruitment, and company announcements.
• Continuously improve visual content based on engagement and campaign performance.
• Create basic short-form video content and other visual assets when needed.

5. Job Board & Recruitment Marketing

• Create, write, and optimize job advertisements for LinkedIn, JobStreet, Indeed, Facebook Groups, and other recruitment platforms.
• Develop attractive and compelling job postings designed to increase qualified applications.
• Create recruitment pubmats, social media campaigns, and promotional materials to support hiring requirements.
• Manage and promote job vacancies across different online channels.
• Identify the most effective platforms and strategies for reaching target candidates.
• Monitor job posting performance, including views, engagement, applications, and candidate conversion.
• Collaborate closely with the Recruitment and HR teams to understand hiring requirements and develop targeted recruitment marketing campaigns.
• Strengthen the company's employer brand through creative recruitment content and online campaigns.

6. Digital Marketing & Campaign Management

• Plan, execute, and monitor digital marketing campaigns across social media, search engines, websites, email, and other online platforms.
• Assist in managing paid advertising campaigns and monitor campaign performance.
• Develop promotional campaigns designed to generate awareness, engagement, leads, applications, and conversions.
• Conduct market and competitor research to identify new marketing opportunities.
• Test different content, messaging, creatives, and campaign approaches to improve results.
• Monitor marketing trends and recommend new strategies, platforms, and tools.

7. Marketing Analytics & Reporting

• Monitor and analyze marketing performance across social media, websites, job boards, and digital campaigns.
• Track key metrics such as reach, impressions, engagement, traffic, leads, applications, conversion rates, and campaign ROI.
• Prepare regular marketing performance reports and presentations for management.
• Analyze campaign results and provide actionable recommendations for improvement.
• Use data and insights to optimize future content and marketing campaigns.

8. Brand Management

• Ensure consistency of the company's branding, messaging, tone, and visual identity across all marketing channels.
• Develop marketing materials that accurately represent the company's brand and values.
• Help strengthen brand awareness and positioning through creative and consistent marketing initiatives.
• Monitor how the company's brand is represented across digital platforms.
• Recommend strategies to improve brand visibility and audience perception.

9. Team Supervision & Coordination

• Supervise and provide direction to marketing team members.
• Assign tasks, monitor deliverables, and ensure projects are completed within deadlines.
• Review and approve marketing content and creative materials before publication.
• Provide coaching, feedback, and guidance to team members.
• Coordinate with HR, Recruitment, Sales, Operations, and other departments to support business objectives.
• Manage multiple marketing projects simultaneously while maintaining quality and accuracy.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business Administration, or a related field.
• At least 3–5 years of experience in marketing, digital marketing, content marketing, social media, or a related field.
• Previous supervisory or team leadership experience is highly preferred.
• Strong content writing and copywriting skills.
• Strong knowledge of SEO, keyword research, and content optimization.
• Proficient in Canva and capable of creating professional pubmats and marketing creatives.
• Experience managing social media platforms and digital marketing campaigns.
• Experience creating and promoting job advertisements through LinkedIn, JobStreet, Indeed, Facebook, and other job boards is highly preferred.
• Knowledge of employer branding and recruitment marketing is an advantage.
• Strong understanding of digital marketing trends and online audience behavior.
• Excellent written and verbal communication skills.
• Creative, resourceful, detail-oriented, and highly organized.
• Strong analytical and problem-solving skills.
• Able to manage multiple projects, priorities, and deadlines.
• Proactive and comfortable working independently while collaborating with different teams.