Marketing Supervisor

About the role

The Marketing Officer is responsible for supporting and executing the company's marketing initiatives across digital and offline channels. The position focuses on digital marketing, social media management, SEO, content creation, lead generation, campaign coordination, and marketing analytics. The Marketing Officer will assist in implementing marketing strategies that increase brand awareness, generate qualified leads, strengthen the company's online presence, and support customer acquisition and business growth.

Key responsibilities

• Assist in implementing digital marketing strategies aligned with company objectives and coordinate digital marketing campaigns across various platforms
• Conduct keyword research and assist in optimizing website content, titles, descriptions, headings, and landing pages for SEO
• Develop and implement lead generation activities across digital platforms and monitor incoming leads from social media, websites, advertisements, and other marketing channels
• Manage and maintain the company's social media accounts and prepare and schedule social media posts according to the approved content calendar
• Assist in the implementation and monitoring of paid advertising campaigns on platforms such as Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and YouTube Ads
• Assist in developing and maintaining the company's content calendar and create content for social media, website, blogs, email campaigns, promotional materials, videos, case studies, and company announcements
• Assist in maintaining and updating website content and monitor website performance, user engagement, and basic conversion metrics
• Assist in planning and executing marketing campaigns and promotional activities and coordinate campaign requirements, timelines, materials, and deliverables
• Ensure consistency of the company's branding across digital and offline marketing materials and assist in preparing marketing materials that follow approved brand guidelines
• Monitor and record marketing performance metrics and prepare regular marketing reports for management

About you

• Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, Advertising, or a related field
• Preferably 2–3 years of experience in marketing, digital marketing, social media, advertising, or a related field
• Experience in digital marketing, content creation, SEO, lead generation, or social media management is preferred
• Technical knowledge in Digital Marketing, Social Media Marketing, Search Engine Optimization (SEO), Content Marketing, Google Ads, Meta Ads Manager, Google Analytics 4, Google Search Console, and Email Marketing
• Skills in Digital Marketing, Social Media Management, Content Creation, SEO Execution, Lead Generation, Campaign Coordination, Copywriting, Basic Data Analysis, Project Coordination, Communication, Presentation, Organization and Time Management, Creativity, Attention to Detail, Problem-Solving, Adaptability, and Teamwork
• Demonstrated competencies in Customer Focus, Creativity and Innovation, Results Orientation, Analytical Thinking, Communication, Collaboration, Accountability, Attention to Detail, Adaptability, Continuous Learning, and Digital Mindset